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Brand Success With Renegade Talent MGMT Creators Is Baked Into The Cake

As brands plan their fall and holiday marketing strategies, one thing is clear: audiences are seeking comfort, connection, and authentic storytelling. This season marks a shift in consumer behavior, where visual content, community-driven narratives, and sensory engagement dominate social media. Baking content, in particular, continues to outperform many categories by combining aspiration, creativity, and relatability.

This momentum is mirrored in the market: the U.S. bakeware market is projected to grow from $889.4 million in 2024 to $1.68 billion by 2033. Sales of baking mixes and ingredients are also on the rise, while overall food and beverage spending reached $2.58 trillion in 2024 (Economic Research Service). 

For marketers, this presents a unique opportunity. Consumers are not just looking for recipes — they are looking for experiences, inspiration, and moments they can share with family, friends, and online communities. Partnering with the right creators ensures that seasonal content resonates emotionally while driving measurable results.

At Renegade Talent MGMT, we represent some of the most influential and creative baking voices in the industry. This fall, three creators stand out for their ability to translate seasonal trends into engaging, high-performing content: Mikayla Nuzzi (@mikandcookiesco), Grace Fahey (@betterbakeskitchen), and Shelly Tedghi (@_bellabakes). Each offers a distinct approach, audience, and aesthetic, providing brands with versatile options to elevate campaigns.

1. Mikayla Nuzzi — Authentic Storytelling That Converts

Mikayla Nuzzi has built a community around her infectious personality and approachable, imaginative baking. Her content blends humor, creativity, and a sense of real-life relatability, inviting audiences to participate in her kitchen adventures.

This fall, Mikayla is turning seasonal favorites — from pumpkin-spiced cookies to autumn-inspired chocolate creations — into compelling content series that audiences actively engage with and share. For brands, her authentic voice makes her an ideal partner for product integrations in baking ingredients, kitchenware, lifestyle products, or seasonal campaigns.

Her audience responds to content that feels personal and unscripted, which translates to higher engagement rates and meaningful interaction. Whether the goal is awareness, conversion, or brand loyalty, Mikayla’s creative storytelling bridges the gap between inspiration and action, making her an invaluable asset for brands looking to capture the warmth and excitement of the season.

2. Grace Fahey — Elevating Brand Storytelling Through Aesthetic Baking

Grace Fahey combines cinematic visuals with thoughtful storytelling, creating content that embodies comfort, craftsmanship, and seasonal sophistication.

Her recipes balance nostalgia with modern technique, appealing to audiences who value both authenticity and elegance. For brands, Grace offers the perfect platform to showcase premium ingredients, kitchen tools, and lifestyle products in a visually compelling and aspirational context.

Grace’s ability to consistently produce high-quality content provides brands with campaigns that are not only visually striking but also strategically aligned to audience preferences. By partnering with her, brands can leverage a creator whose storytelling blends emotional resonance with professional polish, driving both engagement and brand credibility.

3. Shelly Tedghi — Refined Creativity with Commercial Appeal

Shelly Tedghi brings precision, creativity, and an eye for detail to every project. Her elevated seasonal desserts, from autumn-inspired cakes to decorative pastries, combine artistry with approachability, making her content highly shareable and brand-friendly.

For brands seeking to showcase premium products, cookware, or home goods, Shelly offers a blend of aesthetics and strategic influence. Her content highlights product use in a natural, aspirational context, positioning partnerships as both inspirational and actionable.

Shelly’s audience is engaged and attentive, seeking guidance, ideas, and inspiration for their own seasonal baking projects. By aligning with her, brands can benefit from a creator who not only drives visibility but also converts inspiration into meaningful engagement and sales.

Transforming Seasonal Engagement into Impactful Campaigns

Fall is more than a seasonal moment — it’s a consumer mindset. Audiences are looking for inspiration, comfort, and authentic experiences they can relate to and share.

Brands that collaborate with creators who capture this sentiment have the opportunity to build trust, drive engagement, and achieve measurable ROI.

Mikayla Nuzzi, Grace Fahey, and Shelly Tedghi represent three distinct approaches to fall baking content: authenticity, elevated aesthetics, and refined creativity. Together, they provide brands with versatile options to craft campaigns that are visually engaging, emotionally resonant, and performance-driven.

By partnering with Renegade Talent MGMT, brands can leverage the expertise and audience connection of these creators to design fall campaigns that align with seasonal trends, highlight products, and create lasting brand impact. Whether the goal is awareness, engagement, or conversion, our creators deliver measurable results while bringing the warmth and inspiration of the season to life.Contact Renegade Talent MGMT to collaborate with top talent, including our premier baking creators, and create a fall campaign that connects, converts, and inspires your audience.

Scary Good Engagement: How Food Creators and Chef Win Halloween on Social 

Halloween is no longer just about candy, it’s about content. And no one delivers frightfully fun, flavor-packed engagement quite like today’s top food creators and chefs. From eerie treats to costume collabs to spooky storytelling, Halloween offers creators a unique opportunity to tap into seasonal magic, create highly shareable content, and spark major audience interaction.

At Renegade Talent Mgmt, we’re lucky to represent some of the most creative forces in food, chefs and bakers who don’t just make meals, they make moments. Here’s how four of our talents: Chef Genevieve LaMonaca, Grace Fahey, and Mikayla Nuzzi consistently win Halloween across platforms:

Chef Genevieve LaMonaca (@chefgenevievelamonaca 4M Followers): Haute Cuisine Meets Haunted Vibes

A culinary powerhouse with Michelin training and a magnetic personality, Chef Genevieve brings elevated technique to Halloween content, with a twist. Last October, she rolled out a Haunted Halloween series, creating 50 cinematic, stylized dishes like an ”Edible Amputated Hand (32.8M views)” and “Wicked Web Martinis (8.5M views)”. With over 91M views on Instagram alone, the series showcased her creativity and theatrical plating, positioning her as both a serious chef and a playful entertainer.

Why it worked: Genevieve’s creative spin on Halloween content showed her ability to turn seasonal themes into standout, high-quality visuals. For brands, she offers a unique mix of professional culinary skill and scroll-stopping presentation, ideal for campaigns that want to feel both premium and playful.

Grace Fahey (@betterbakeskitchen 169K Followers): Whimsy, Nostalgia, and Viral Treats

Grace Fahey, the creative behind Better Bakes Kitchen, blends charming aesthetics with scroll-stopping sweets. Her Halloween content is rooted in childhood nostalgia and visual storytelling, perfectly suited for platforms like Instagram and TikTok. Her seasonal recipes often go viral, racking up hundreds of thousands of views across platforms. 

Why it worked: Grace connects deeply with a Gen Z and millennial audience by pairing creativity with relatability. Her approachable, big-sister energy builds trust, and her content drives high engagement—ideal for CPG brands looking to activate through festive baking or baking-related products.

Mikayla Nuzzi (@mikandcookiesco 205K Followers): Cookie Couture for Every Costume

Mikayla, founder of Mik & Cookies Co., is known for her intricate royal icing designs, but during Halloween, she takes things to the next level. Her 2024 Cookie Countdown featured themed cookie classes and a wide variety of designs inspired by Halloween movies and motifs, from Hocus Pocus to jack-o’-lanterns and ghost witches. Each video highlighted not only Mikayla’s expert piping work, but also her enthusiastic class attendees, bringing a sense of community and fun that her followers loved. The series earned hundreds of thousands of views and shares, thanks to her attention to detail, trend-driven concepts, and highly engaging presentation.

Why it worked: Mikayla combined cookie culture, character references, and satisfying behind-the-scenes technique. Her audience showed up not just for cookies, but for the creativity and commitment.

Final Bite: Why Halloween Is a Goldmine for Food Creators

Halloween consistently ranks as one of the most engaging moments on the social calendar. Creators who blend trend-savvy ideas, shareable visuals, and seasonal nostalgia generate massive ROI, not just in reach, but in audience connection and conversion.

At Renegade Talent Mgmt, our creators are trusted not only for their creativity, but for their ability to drive real results. Whether you’re a CPG brand, kitchenware company, or entertainment platform, tapping into seasonal food content is a definite way to earn loyal engagement and be part of the Halloween moment.Looking to launch a spooky campaign that’s sweet, scary, and strategic?
Contact christina@celebexperts.com to cook something up

Holiday Gifting with Heart: Partnering With Creators Who Influence Purchase Decisions

The holiday season is the Super Bowl of consumer marketing, where attention is short, scrolls are fast, and brand loyalty is up for grabs. In a saturated market, gifting campaigns only succeed when they feel authentic, emotionally resonant, and driven by creators who actually influence purchase behavior.

At Renegade Talent Mgmt, we work with some of the most trusted, community-driven voices in digital,creators who know how to tell a story, showcase a product, and convert curiosity into action. This holiday season, meet three creators who turn gifting into connection, and drive measurable results for brands that partner with them.

Rubi Talavera (@rubiyunuen 1.2M Followers)

Rubi brings a warm, culturally rich aesthetic to everything she does, from embracing her style and identity to salon moments and heartfelt product hauls. Her content doesn’t scream “ad,” it whispers, “this reminded me of someone I love.” Rubi’s bilingual, bicultural audience deeply resonates with her holiday rituals, making her a go-to for brands looking to reach Latinx consumers in an authentic, trust-based way. Whether she’s curating gift guides for her loved ones or cozy stocking stuffers for friends, Rubi’s reels feel like thoughtful recommendations from a favorite relative.

Lexi Rodriguez (@lexi.rodriguez_ 540K Followers)

Lexi Rodriguez is a U.S. National Team volleyball player and lifestyle creator who embodies Gen Z trust. She’s aspirational, relatable, and always in motion, making her an ideal partner for brands looking to tap into the powerful intersection of sports, wellness, and everyday life. Whether she’s sharing behind-the-scenes moments from training camps, highlighting everyday essentials that make her busy schedule easier, or spotlighting small businesses, Lexi’s audience listens. Her content feels casual yet intentional, like a cool older sister you look up to. She’s a perfect fit for brands in athleticwear, beauty, hydration, fitness tech, and anything that sits in the “TikTok made me buy it” category. Lexi’s content often goes viral and her followers are only continuing to grow alongside her accolades.

Jason Ortynski (@jortskitchen 2.8M Followers)

Jason is a cozy kitchen and lifestyle creator known for his calming presence, intentional storytelling, and the kind of content that makes you want to slow down and savor the moment. With a warm, grounded personality and a quiet confidence, Jason has built a deeply loyal audience drawn to his authenticity and elevated approach to everyday living.

His viral recipe reels, like his Honey Glazed Cornbread Chili and Elevated burgers and curious cocktails with Hendricks Gin, have racked up millions of views and shares across platforms, often landing on For You pages and holiday boards alike. Whether he is curating kitchen gift guides, or wrapping a heartfelt stocking stuffer, Jason brings emotion, simplicity, and quiet joy to every post. His content doesn’t just look beautiful, it feels personal. For brands in the kitchen, home, or lifestyle space, Jason is a natural storyteller who knows how to spark real connection and meaningful engagement.

At Renegade Talent Mgmt, we don’t just cast creators, we build campaigns with substance. Rubi, Lexi, and Jason are more than influencers; they’re storytellers who shape how people shop, gift, and connect during the holidays. With the right creator partnership, your brand won’t just show up in the feed, you’ll show up in the moment.To build a holiday campaign with heart contact christina@celebexperts.com

Flavor, Format, and Follow-Through: Why Food Creators and Chefs Deliver Brand Results

When it comes to creator partnerships that convert, one category continues to outperform expectations: food creators and chefs.

They’re not just making recipes, they’re creating trust, storytelling with flavor, and offering brands a direct path into kitchens, carts, and culture. Whether your goal is driving traffic, launching a product, or generating thumb-stopping content, food creators consistently deliver results through tasteful strategy and high-performing execution.

At Renegade Talent MGMT, we represent some of the most dynamic voices in food. Creators who bring a rare mix of culinary skill, aesthetic mastery, and real-world influence.

Here’s why this category wins, and who’s leading the charge.

1. Flavor: Food That Builds Emotional Connection

Food is universal. It’s memory, comfort, aspiration, health, and culture all in one. Food creators tap into this emotional equity with every post, creating content that resonates across all demographics.

The power of food content lies in its multi-sensory pull: rich visuals, sizzling sounds, craveable textures, and emotional storytelling. For brands, this means connection that sticks and drives action.

Top Performing Brand Integrations:

  • Recipe reels featuring branded ingredients
  • Gifting campaigns tied to cookware, pantry goods, and wellness
  • Tutorials for elevated weeknight meals or seasonal hosting moments
  • Unboxings and “taste test” UGC with authentic reactions

2. Format: Built for Performance

Food creators are masters of content versatility, from overhead how-to shots and aesthetic prep montages to ASMR-style reels and grocery haul storytelling.

Their content doesn’t just live on social, it performs across platforms and formats, making it ideal for:

  • Whitelisting
  • Paid amplification
  • Recipe cards, blog embeds, and shoppable links

Whether you’re a legacy CPG brand or launching your first DTC snack, the right food creator delivers storytelling at scale, with scroll-stopping visuals and clear CTAs.

3. Follow-Through: Consistency That Converts

What separates top-tier food creators from the rest? Follow-through. They don’t just create pretty content, they build communities, answer questions, drive clicks, and inspire repeat action.

Their followers come back for more. They save, they shop, they cook, and they trust.

At Renegade Talent MGMT, our talent roster is filled with food creators who don’t just post, they perform.

Talent to Watch 

Danielle Brown (@healthygirlkitchen 9M+ Followers)

A 2x New York Times bestselling author, trusted wellness expert, and viral recipe developer, Danielle Brown has built one of the most powerful plant-based platforms in the world. Known for her bright, craveable meals and down-to-earth delivery, Danielle makes vegan eating approachable and fun for millions. Beyond content, she’s a proven brand partner leading high-performing equity collaborations, product sellouts, and multi-platform campaigns that combine her influence with a strong, values-driven point of view. Whether she’s launching a smoothie with a gourmet market or co-creating a protein powder, Danielle brings unmatched audience trust, aesthetic storytelling, and business acumen to every brand she touches.

Jess Hoffman (@choosingchia 943,500 Followers)

A celebrated recipe developer and content creator, Jess Hoffman is known for her stunning visuals, calming aesthetic, and nourishing approach to plant-forward living. Her content seamlessly blends wellness, flavor, and beauty, making her a trusted go-to for brands in the health, food, and lifestyle space. With a background in holistic nutrition and a loyal global audience, Jess consistently delivers high-performing, elevated content that drives both engagement and action. Whether she’s partnering on clean pantry staples, better-for-you snacks, or wellness products, Jess brings a refined visual style, expert storytelling, and a deeply engaged community that values transparency and quality.

Darian Bryan (@chefdarianbryan 90,735 Followers)

Celebrity chef to NFL athletes, and a breakout culinary personality, Chef Darian Bryan is known for his magnetic energy, vibrant cooking style, and larger-than-life presence both in the kitchen and on screen. With clients ranging from pro athletes to global entertainers, Darian has built a brand rooted in bold flavor, high-end hospitality, and cultural celebration. Whether he’s hosting luxe pop-up dinners, starring in digital cooking series, or creating dynamic branded content, Darian brings unmatched entertainment value and culinary credibility to every partnership. His content blends chef-driven technique with contagious charisma, making him a go-to talent for brands looking to make a splash across food, lifestyle, and sports audiences alike.

In a Crowded Feed, Food Converts

Food creators offer more than just aesthetic appeal, they bring influence that feeds real decisions. From grocery carts to product discovery, they’re uniquely positioned to help brands cut through the clutter and land on the dinner table.Ready to turn flavor into follow-through?
Contact christina@celebexperts.com to build a campaign with creators who get results.

Katharine Berkoff, America Swimming Star Takes Gold In Singapore

At the 2025 World Aquatics Championships in Singapore, American Swimming Star, Katharine Berkoff dominated the field on her way to winning a gold medal in the women’s 50m backstroke, touching in 27.08 seconds to become World Champion. Berkoff won a total of three medals (gold/50 back, bronze/100 back, and gold/medley relay).

This wasn’t just another podium, this was the moment Berkoff cemented her name among the best backstrokers in the sport. Her rise to the top was punctuated by her record-breaking swim weeks earlier at U.S. Nationals, where she clocked 26.97, setting a new American record and entering Worlds as the fastest woman in the world this season.

Through prelims and semifinals, she stayed sharp—27.59, then 27.37, before delivering her best when it mattered most: 27.08 for gold on the world stage.

Built for the Big Moment

This win was years in the making. Berkoff has consistently proven herself at NCAA Championships and global meets, collecting medals and setting records, but this was her first individual gold at a long course World Championship.

“It’s been a goal of mine for a long time, and it’s great to finally achieve that… I think it’s just every day in practice, working on those little details. My start has gotten a lot better this year, so I think that has helped improve my race a lot,” said Berkoff. 

A Leader for Team USA

Berkoff’s performance represents more than personal triumph, it signals the strength of the Americans in the backstroke heading into a new Olympic cycle. Her ability to execute under pressure, stay technically flawless, and lead with confidence makes her one of the U.S. team’s most reliable athletes.

And with the 50m backstroke on track to debut in Los Angeles 2028, Berkoff has now positioned herself as the clear frontrunner for Olympic gold in the event.

What’s Next?

Katharine Berkoff is just getting started. With the American record already hers, she now sets her sights on the world record of 26.86. And with the Olympic spotlight looming ever closer, she’s on a collision course with greatness.

Her message is clear: she’s not just winning races, she’s rewriting the standard for what American backstroke excellence, and women in sports can look like. Brands and sponsors are starting to reach out about the possibility of working with Katharine through this Olympic cycle.

Contact evan@celebexperts.com to collaborate with Katharine Berkoff and bring her unmatched athletic excellence, discipline, and star power to any campaign or partnership.

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