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Halloween is no longer just about candy, it’s about content. And no one delivers frightfully fun, flavor-packed engagement quite like today’s top food creators and chefs. From eerie treats to costume collabs to spooky storytelling, Halloween offers creators a unique opportunity to tap into seasonal magic, create highly shareable content, and spark major audience interaction.

At Renegade Talent Mgmt, we’re lucky to represent some of the most creative forces in food, chefs and bakers who don’t just make meals, they make moments. Here’s how four of our talents: Chef Genevieve LaMonaca, Grace Fahey, and Mikayla Nuzzi consistently win Halloween across platforms:

Chef Genevieve LaMonaca (@chefgenevievelamonaca 4M Followers): Haute Cuisine Meets Haunted Vibes

A culinary powerhouse with Michelin training and a magnetic personality, Chef Genevieve brings elevated technique to Halloween content, with a twist. Last October, she rolled out a Haunted Halloween series, creating 50 cinematic, stylized dishes like an ”Edible Amputated Hand (32.8M views)” and “Wicked Web Martinis (8.5M views)”. With over 91M views on Instagram alone, the series showcased her creativity and theatrical plating, positioning her as both a serious chef and a playful entertainer.

Why it worked: Genevieve’s creative spin on Halloween content showed her ability to turn seasonal themes into standout, high-quality visuals. For brands, she offers a unique mix of professional culinary skill and scroll-stopping presentation, ideal for campaigns that want to feel both premium and playful.

Grace Fahey (@betterbakeskitchen 169K Followers): Whimsy, Nostalgia, and Viral Treats

Grace Fahey, the creative behind Better Bakes Kitchen, blends charming aesthetics with scroll-stopping sweets. Her Halloween content is rooted in childhood nostalgia and visual storytelling, perfectly suited for platforms like Instagram and TikTok. Her seasonal recipes often go viral, racking up hundreds of thousands of views across platforms. 

Why it worked: Grace connects deeply with a Gen Z and millennial audience by pairing creativity with relatability. Her approachable, big-sister energy builds trust, and her content drives high engagement—ideal for CPG brands looking to activate through festive baking or baking-related products.

Mikayla Nuzzi (@mikandcookiesco 205K Followers): Cookie Couture for Every Costume

Mikayla, founder of Mik & Cookies Co., is known for her intricate royal icing designs, but during Halloween, she takes things to the next level. Her 2024 Cookie Countdown featured themed cookie classes and a wide variety of designs inspired by Halloween movies and motifs, from Hocus Pocus to jack-o’-lanterns and ghost witches. Each video highlighted not only Mikayla’s expert piping work, but also her enthusiastic class attendees, bringing a sense of community and fun that her followers loved. The series earned hundreds of thousands of views and shares, thanks to her attention to detail, trend-driven concepts, and highly engaging presentation.

Why it worked: Mikayla combined cookie culture, character references, and satisfying behind-the-scenes technique. Her audience showed up not just for cookies, but for the creativity and commitment.

Final Bite: Why Halloween Is a Goldmine for Food Creators

Halloween consistently ranks as one of the most engaging moments on the social calendar. Creators who blend trend-savvy ideas, shareable visuals, and seasonal nostalgia generate massive ROI, not just in reach, but in audience connection and conversion.

At Renegade Talent Mgmt, our creators are trusted not only for their creativity, but for their ability to drive real results. Whether you’re a CPG brand, kitchenware company, or entertainment platform, tapping into seasonal food content is a definite way to earn loyal engagement and be part of the Halloween moment.Looking to launch a spooky campaign that’s sweet, scary, and strategic?
Contact christina@celebexperts.com to cook something up

The holiday season is the Super Bowl of consumer marketing, where attention is short, scrolls are fast, and brand loyalty is up for grabs. In a saturated market, gifting campaigns only succeed when they feel authentic, emotionally resonant, and driven by creators who actually influence purchase behavior.

At Renegade Talent Mgmt, we work with some of the most trusted, community-driven voices in digital,creators who know how to tell a story, showcase a product, and convert curiosity into action. This holiday season, meet three creators who turn gifting into connection, and drive measurable results for brands that partner with them.

Rubi Talavera (@rubiyunuen 1.2M Followers)

Rubi brings a warm, culturally rich aesthetic to everything she does, from embracing her style and identity to salon moments and heartfelt product hauls. Her content doesn’t scream “ad,” it whispers, “this reminded me of someone I love.” Rubi’s bilingual, bicultural audience deeply resonates with her holiday rituals, making her a go-to for brands looking to reach Latinx consumers in an authentic, trust-based way. Whether she’s curating gift guides for her loved ones or cozy stocking stuffers for friends, Rubi’s reels feel like thoughtful recommendations from a favorite relative.

Lexi Rodriguez (@lexi.rodriguez_ 540K Followers)

Lexi Rodriguez is a U.S. National Team volleyball player and lifestyle creator who embodies Gen Z trust. She’s aspirational, relatable, and always in motion, making her an ideal partner for brands looking to tap into the powerful intersection of sports, wellness, and everyday life. Whether she’s sharing behind-the-scenes moments from training camps, highlighting everyday essentials that make her busy schedule easier, or spotlighting small businesses, Lexi’s audience listens. Her content feels casual yet intentional, like a cool older sister you look up to. She’s a perfect fit for brands in athleticwear, beauty, hydration, fitness tech, and anything that sits in the “TikTok made me buy it” category. Lexi’s content often goes viral and her followers are only continuing to grow alongside her accolades.

Jason Ortynski (@jortskitchen 2.8M Followers)

Jason is a cozy kitchen and lifestyle creator known for his calming presence, intentional storytelling, and the kind of content that makes you want to slow down and savor the moment. With a warm, grounded personality and a quiet confidence, Jason has built a deeply loyal audience drawn to his authenticity and elevated approach to everyday living.

His viral recipe reels, like his Honey Glazed Cornbread Chili and Elevated burgers and curious cocktails with Hendricks Gin, have racked up millions of views and shares across platforms, often landing on For You pages and holiday boards alike. Whether he is curating kitchen gift guides, or wrapping a heartfelt stocking stuffer, Jason brings emotion, simplicity, and quiet joy to every post. His content doesn’t just look beautiful, it feels personal. For brands in the kitchen, home, or lifestyle space, Jason is a natural storyteller who knows how to spark real connection and meaningful engagement.

At Renegade Talent Mgmt, we don’t just cast creators, we build campaigns with substance. Rubi, Lexi, and Jason are more than influencers; they’re storytellers who shape how people shop, gift, and connect during the holidays. With the right creator partnership, your brand won’t just show up in the feed, you’ll show up in the moment.To build a holiday campaign with heart contact christina@celebexperts.com

When it comes to creator partnerships that convert, one category continues to outperform expectations: food creators and chefs.

They’re not just making recipes, they’re creating trust, storytelling with flavor, and offering brands a direct path into kitchens, carts, and culture. Whether your goal is driving traffic, launching a product, or generating thumb-stopping content, food creators consistently deliver results through tasteful strategy and high-performing execution.

At Renegade Talent MGMT, we represent some of the most dynamic voices in food. Creators who bring a rare mix of culinary skill, aesthetic mastery, and real-world influence.

Here’s why this category wins, and who’s leading the charge.

1. Flavor: Food That Builds Emotional Connection

Food is universal. It’s memory, comfort, aspiration, health, and culture all in one. Food creators tap into this emotional equity with every post, creating content that resonates across all demographics.

The power of food content lies in its multi-sensory pull: rich visuals, sizzling sounds, craveable textures, and emotional storytelling. For brands, this means connection that sticks and drives action.

Top Performing Brand Integrations:

• Recipe reels featuring branded ingredients
  
• Gifting campaigns tied to cookware, pantry goods, and wellness
  
• Tutorials for elevated weeknight meals or seasonal hosting moments
  
• Unboxings and “taste test” UGC with authentic reactions
  

2. Format: Built for Performance

Food creators are masters of content versatility, from overhead how-to shots and aesthetic prep montages to ASMR-style reels and grocery haul storytelling.

Their content doesn’t just live on social, it performs across platforms and formats, making it ideal for:

• Whitelisting
  
• Paid amplification
  
• Recipe cards, blog embeds, and shoppable links
  

Whether you’re a legacy CPG brand or launching your first DTC snack, the right food creator delivers storytelling at scale, with scroll-stopping visuals and clear CTAs.

3. Follow-Through: Consistency That Converts

What separates top-tier food creators from the rest? Follow-through. They don’t just create pretty content, they build communities, answer questions, drive clicks, and inspire repeat action.

Their followers come back for more. They save, they shop, they cook, and they trust.

At Renegade Talent MGMT, our talent roster is filled with food creators who don’t just post, they perform.

Talent to Watch 

Danielle Brown (@healthygirlkitchen 9M+ Followers)

A 2x New York Times bestselling author, trusted wellness expert, and viral recipe developer, Danielle Brown has built one of the most powerful plant-based platforms in the world. Known for her bright, craveable meals and down-to-earth delivery, Danielle makes vegan eating approachable and fun for millions. Beyond content, she’s a proven brand partner leading high-performing equity collaborations, product sellouts, and multi-platform campaigns that combine her influence with a strong, values-driven point of view. Whether she’s launching a smoothie with a gourmet market or co-creating a protein powder, Danielle brings unmatched audience trust, aesthetic storytelling, and business acumen to every brand she touches.

Jess Hoffman (@choosingchia 943,500 Followers)

A celebrated recipe developer and content creator, Jess Hoffman is known for her stunning visuals, calming aesthetic, and nourishing approach to plant-forward living. Her content seamlessly blends wellness, flavor, and beauty, making her a trusted go-to for brands in the health, food, and lifestyle space. With a background in holistic nutrition and a loyal global audience, Jess consistently delivers high-performing, elevated content that drives both engagement and action. Whether she’s partnering on clean pantry staples, better-for-you snacks, or wellness products, Jess brings a refined visual style, expert storytelling, and a deeply engaged community that values transparency and quality.

Darian Bryan (@chefdarianbryan 90,735 Followers)

Celebrity chef to NFL athletes, and a breakout culinary personality, Chef Darian Bryan is known for his magnetic energy, vibrant cooking style, and larger-than-life presence both in the kitchen and on screen. With clients ranging from pro athletes to global entertainers, Darian has built a brand rooted in bold flavor, high-end hospitality, and cultural celebration. Whether he’s hosting luxe pop-up dinners, starring in digital cooking series, or creating dynamic branded content, Darian brings unmatched entertainment value and culinary credibility to every partnership. His content blends chef-driven technique with contagious charisma, making him a go-to talent for brands looking to make a splash across food, lifestyle, and sports audiences alike.

In a Crowded Feed, Food Converts

Food creators offer more than just aesthetic appeal, they bring influence that feeds real decisions. From grocery carts to product discovery, they’re uniquely positioned to help brands cut through the clutter and land on the dinner table.Ready to turn flavor into follow-through?
Contact christina@celebexperts.com to build a campaign with creators who get results.

At the 2025 World Aquatics Championships in Singapore, American Swimming Star, Katharine Berkoff dominated the field on her way to winning a gold medal in the women’s 50m backstroke, touching in 27.08 seconds to become World Champion. Berkoff won a total of three medals (gold/50 back, bronze/100 back, and gold/medley relay).

This wasn’t just another podium, this was the moment Berkoff cemented her name among the best backstrokers in the sport. Her rise to the top was punctuated by her record-breaking swim weeks earlier at U.S. Nationals, where she clocked 26.97, setting a new American record and entering Worlds as the fastest woman in the world this season.

Through prelims and semifinals, she stayed sharp—27.59, then 27.37, before delivering her best when it mattered most: 27.08 for gold on the world stage.

Built for the Big Moment

This win was years in the making. Berkoff has consistently proven herself at NCAA Championships and global meets, collecting medals and setting records, but this was her first individual gold at a long course World Championship.

“It’s been a goal of mine for a long time, and it’s great to finally achieve that… I think it’s just every day in practice, working on those little details. My start has gotten a lot better this year, so I think that has helped improve my race a lot,” said Berkoff. 

A Leader for Team USA

Berkoff’s performance represents more than personal triumph, it signals the strength of the Americans in the backstroke heading into a new Olympic cycle. Her ability to execute under pressure, stay technically flawless, and lead with confidence makes her one of the U.S. team’s most reliable athletes.

And with the 50m backstroke on track to debut in Los Angeles 2028, Berkoff has now positioned herself as the clear frontrunner for Olympic gold in the event.

What’s Next?

Katharine Berkoff is just getting started. With the American record already hers, she now sets her sights on the world record of 26.86. And with the Olympic spotlight looming ever closer, she’s on a collision course with greatness.

Her message is clear: she’s not just winning races, she’s rewriting the standard for what American backstroke excellence, and women in sports can look like. Brands and sponsors are starting to reach out about the possibility of working with Katharine through this Olympic cycle.

Contact evan@celebexperts.com to collaborate with Katharine Berkoff and bring her unmatched athletic excellence, discipline, and star power to any campaign or partnership.

The holidays are a unique and high-stakes moment in the marketing calendar. Consumers crave warmth, tradition, and indulgence, but they also demand authenticity, health-conscious inspiration, and guidance they can trust. For brands offering a product or service that aligns with wellness, food, or lifestyle, this is one of the most powerful times of the year to connect with potential customers.

Enter Renegade Talent Mgmt standout nutrition creators: Ayat Sleymann MS, RD (@momnutritionist, 1.3M Followers), Samar Kullab MS, RDN, LDN (@chicago.dietitian, 1M Followers), Cassandra Lepore MS, RD (@dietitancass, 145.5K), and Ilana Muhlstein MS, RDN (@ilanamuhlsteinrd, 3.5M Followers). These registered dietitians are transforming seasonal marketing campaigns into a blend of credibility, emotional connection, and social media posts that convert. Whether your goal is to boost website traffic, increase Black Friday sales, or build a more trusted brand image, these creators deliver authentic content that drives results.

Ayat Sleymann MS, RD: Real Talk Meets Relatable Wellness

Ayat is more than a registered dietitian, she’s a mom, a relatable voice, and a trusted expert who breaks down nutrition without jargon or judgment. Her holiday content strikes the perfect balance between indulgence and wellness, showing audiences how to enjoy seasonal favorites without compromising health.

Her social media presence generates high engagement, as followers turn to her for family-friendly wellness tips, immune-boosting recipes, and practical swaps during the busiest time of year. Her content not only increases brand awareness but also helps drive purchase decisions with a trustworthy, down-to-earth tone that resonates.

Ayat brings warmth, authority, and real-life relatability, making her a go-to creator for brands promoting products and services aligned with wellness, motherhood, and healthy holiday inspiration.

Samar Kullab MS, RDN, LDN: Navigating Holidays with Cultural Flavor and Nutrition

Samar is a Chicago-based nutrition expert who uses her platform to celebrate diverse food traditions through a modern, science-based lens. Her seasonal marketing campaigns are especially impactful because they honor cultural heritage while delivering actionable, health-forward advice.

Now expecting her first child, Samar adds another layer of emotional connection and relatability for her audience, many of whom are navigating the holidays with a focus on both tradition and well-being. Her social media marketing effortlessly blends informative tips with visually vibrant storytelling, helping brands create powerful narratives that reflect real life.

Samar is the perfect partner for companies looking to connect with multicultural audiences and elevate their brand image through inclusive, authentic, and clickable content that moves the needle.

Cassandra Lepore MS, RD: Science-Backed Simplicity with Style

Cassandra, known as @dietitancass, is an emerging voice in nutrition and lifestyle content who translates clinical knowledge into beautifully branded, scroll-stopping media. Her audience turns to her for straight-talking, stylish guidance, especially during high-pressure moments like holiday gatherings, planning meals, and gift wrapping wellness-focused products.

Whether she’s busting diet myths, sharing holiday recipes, or offering clean, visually compelling advice, Cassandra hits the perfect tone for potential customers seeking trustworthy information and a polished aesthetic. She’s ideal for brands that want to position their products and services in a modern, science-driven, and results-oriented way.

Her content not only boosts social media engagement, but also supports broader marketing objectives like driving users to a landing page or converting followers into customers.

Ilana Muhlstein MS, RDN: The Holiday Nutrition Strategist with Mass Appeal

Ilana is a bestselling author, well-known registered dietitian influencer, and a natural at creating viral, high-energy holiday content. Her secret sauce? Making seasonal recipes fun, accessible, and totally shareable, without the pressure of perfection or restriction.

Ilana’s social-first approach helps brands build emotional trust, increase reach, and ultimately increase sales. She’s a top pick for companies looking to elevate their holiday influencer marketing, especially around major retail moments like Black Friday, when visibility and trust are critical.

With a loyal following that spans parents, professionals, and wellness seekers, Ilana brings both credibility and charisma, making your holiday campaign stand out in the feed and in the minds of your customers.

Why Holiday Creators Matter More Than Ever

The most effective holiday marketing campaigns aren’t just about festive visuals—they’re about trust, emotional connection, and influencers who influence purchase decisions.

In today’s saturated marketplace, brands need credible creators who deliver high-performing, evergreen content that’s both craveable and clickable. Whether you’re aiming to build brand awareness, drive website traffic, or amplify a holiday launch with a strong social media marketing strategy, Renegade Talent MGMT’s creators know how to cut through the noise.

They bring together expertise, relatability, and aesthetic appeal, all wrapped in the kind of storytelling that sticks.

Contact christina@celebexperts.com to start crafting this season’s most engaging and results-driven holiday campaign.