As brands plan their fall and holiday marketing strategies, one thing is clear: audiences are seeking comfort, connection, and authentic storytelling. This season marks a shift in consumer behavior, where visual content, community-driven narratives, and sensory engagement dominate social media. Baking content, in particular, continues to outperform many categories by combining aspiration, creativity, and relatability.
This momentum is mirrored in the market: the U.S. bakeware market is projected to grow from $889.4 million in 2024 to $1.68 billion by 2033. Sales of baking mixes and ingredients are also on the rise, while overall food and beverage spending reached $2.58 trillion in 2024 (Economic Research Service).
For marketers, this presents a unique opportunity. Consumers are not just looking for recipes — they are looking for experiences, inspiration, and moments they can share with family, friends, and online communities. Partnering with the right creators ensures that seasonal content resonates emotionally while driving measurable results.
At Renegade Talent MGMT, we represent some of the most influential and creative baking voices in the industry. This fall, three creators stand out for their ability to translate seasonal trends into engaging, high-performing content: Mikayla Nuzzi (@mikandcookiesco), Grace Fahey (@betterbakeskitchen), and Shelly Tedghi (@_bellabakes). Each offers a distinct approach, audience, and aesthetic, providing brands with versatile options to elevate campaigns.
1. Mikayla Nuzzi — Authentic Storytelling That Converts
Mikayla Nuzzi has built a community around her infectious personality and approachable, imaginative baking. Her content blends humor, creativity, and a sense of real-life relatability, inviting audiences to participate in her kitchen adventures.
This fall, Mikayla is turning seasonal favorites — from pumpkin-spiced cookies to autumn-inspired chocolate creations — into compelling content series that audiences actively engage with and share. For brands, her authentic voice makes her an ideal partner for product integrations in baking ingredients, kitchenware, lifestyle products, or seasonal campaigns.
Her audience responds to content that feels personal and unscripted, which translates to higher engagement rates and meaningful interaction. Whether the goal is awareness, conversion, or brand loyalty, Mikayla’s creative storytelling bridges the gap between inspiration and action, making her an invaluable asset for brands looking to capture the warmth and excitement of the season.
2. Grace Fahey — Elevating Brand Storytelling Through Aesthetic Baking
Grace Fahey combines cinematic visuals with thoughtful storytelling, creating content that embodies comfort, craftsmanship, and seasonal sophistication.
Her recipes balance nostalgia with modern technique, appealing to audiences who value both authenticity and elegance. For brands, Grace offers the perfect platform to showcase premium ingredients, kitchen tools, and lifestyle products in a visually compelling and aspirational context.
Grace’s ability to consistently produce high-quality content provides brands with campaigns that are not only visually striking but also strategically aligned to audience preferences. By partnering with her, brands can leverage a creator whose storytelling blends emotional resonance with professional polish, driving both engagement and brand credibility.
3. Shelly Tedghi — Refined Creativity with Commercial Appeal
Shelly Tedghi brings precision, creativity, and an eye for detail to every project. Her elevated seasonal desserts, from autumn-inspired cakes to decorative pastries, combine artistry with approachability, making her content highly shareable and brand-friendly.
For brands seeking to showcase premium products, cookware, or home goods, Shelly offers a blend of aesthetics and strategic influence. Her content highlights product use in a natural, aspirational context, positioning partnerships as both inspirational and actionable.
Shelly’s audience is engaged and attentive, seeking guidance, ideas, and inspiration for their own seasonal baking projects. By aligning with her, brands can benefit from a creator who not only drives visibility but also converts inspiration into meaningful engagement and sales.
Transforming Seasonal Engagement into Impactful Campaigns
Fall is more than a seasonal moment — it’s a consumer mindset. Audiences are looking for inspiration, comfort, and authentic experiences they can relate to and share.
Brands that collaborate with creators who capture this sentiment have the opportunity to build trust, drive engagement, and achieve measurable ROI.
Mikayla Nuzzi, Grace Fahey, and Shelly Tedghi represent three distinct approaches to fall baking content: authenticity, elevated aesthetics, and refined creativity. Together, they provide brands with versatile options to craft campaigns that are visually engaging, emotionally resonant, and performance-driven.
By partnering with Renegade Talent MGMT, brands can leverage the expertise and audience connection of these creators to design fall campaigns that align with seasonal trends, highlight products, and create lasting brand impact. Whether the goal is awareness, engagement, or conversion, our creators deliver measurable results while bringing the warmth and inspiration of the season to life.Contact Renegade Talent MGMT to collaborate with top talent, including our premier baking creators, and create a fall campaign that connects, converts, and inspires your audience.
