Christopher and Laraine Durham created The Downsized, a rapidly growing digital platform. It covers GLP-1 medications, obesity science, healthcare policy, and real-world patient experience. Their work focuses on clear, trustworthy reporting that helps people understand obesity care in a fast-changing landscape.
In September 2023, Christopher began a personal health transformation alongside his wife, Laraine. From using GLP-1 medications, he has lost 100 pounds, and together they have lost over 150 pounds. That experience directly shapes how they approach obesity coverage. They keep the focus on access, affordability, long-term treatment, and what patients actually face.
Christopher is both an entrepreneur and industry leader. He has more than 25 years of experience in brand development, product development, innovation, and growth. He has worked for and consulted with some of the world’s largest retailers. Some of these include Walmart, Target, Lowe’s Home Improvement, Kroger, Office Depot, and others.
He advises companies on GLP-1 product development and innovation, with an eye toward creating healthy, profitable products. These products meet the real needs of GLP-1 users.
Christopher is the President of the Velocity Institute. He leads a global community focused on Retailer-Owned Brand strategy, design, and innovation. He is also the founder of the Vertex Awards. It is the world’s largest competition recognizing excellence in Retailer-Owned Brand package design.
