IPSY, the leading personalized beauty subscription platform, partnered with Andi Jackson (@andijacksonn, 408k+ followers) and Bergen Reilly (@bergenreilly, 292k+ followers), two of the most dominant collegiate volleyball players in the country, for a high-impact NIL lifestyle and storytelling campaign.
Represented by Renegade Talent MGMT, Andi and Bergen compete for the University of Nebraska. Their on-court success and off-court relatability have made them national figures.
Rather than centering the partnership solely on athletic performance, IPSY leaned into a lifestyle-driven creative strategy. They showcased how its monthly subscription box fits seamlessly into the everyday lives of elite college athletes. The result was a campaign rooted in authenticity, relatability, and massive organic reach.
Why NIL Athletes Were the Right Choice
During the campaign window, Andi Jackson and Bergen Reilly were not only winning on the court. They were becoming household names in collegiate sports.
Athletic & Cultural Momentum
- Nebraska Volleyball ranked No. 1 nationally for nearly the entire season
- Both athletes earned All-American honors
- Andi Jackson set the highest single-season hitting percentage in Big Ten history
- Bergen Reilly was named Big Ten Player of the Year and Setter of the Year
This momentum drove:
- Extensive national media coverage
- Rapid growth across social platforms
- Increased fan interest in their lives as 20-year-old college students navigating school, relationships, travel, routines, and self-care
IPSY recognized that this blend of elite performance and real-life relatability made Andi and Bergen ideal NIL partners to authentically connect with Gen Z and young millennial beauty consumers.
Creative Strategy: NIL Athletes, But Make It Lifestyle
IPSY intentionally avoided overly polished, traditional athlete ads. Instead, the campaign focused on real, repeatable moments. This positioned Andi and Bergen not just as stars, but as normal college girls balancing beauty, relationships, routines, and competition.
This approach reframed NIL athletes as lifestyle creators, aligning naturally with IPSY’s discovery-driven product model.
Content Execution
Andi Jackson: Storytelling & Emotional Connection
Andi’s content leaned into intimacy, routine, and behind-the-scenes moments that deepened emotional trust with her audience.
Content themes included:
- Getting ready for dinner with her boyfriend
- Sharing personal facts and habits
- Game-day preparation before the season opener
- Traveling to away games with her IPSY bag
Her storytelling reinforced IPSY as a staple in both high-pressure athletic moments and everyday life. This positioned the brand as personal and dependable rather than promotional.
Bergen Reilly: Playful Beauty & Routine-Based Content
Bergen’s content highlighted energy, humor, and classic beauty formats that align perfectly with IPSY’s product discovery ecosystem.
Content themes included:
- Getting ready to head back to college
- Playful videos with her boyfriend guessing beauty products
- Makeup routines for team media day
- Nighttime skincare routines
- Positioning IPSY as a Christmas gift
- Classic “Get Ready With Me” content
Her variety of formats demonstrated how IPSY fits naturally into multiple daily moments, from prep to wind-down.
Results & Impact
The contrast between Andi’s story-driven content and Bergen’s playful, routine-based formats created a well-rounded NIL campaign that appealed to multiple audience segments.
Combined Performance
- 3M+ organic views
- Thousands of comments, shares, and saves
- Strong engagement driven by authenticity, not overt selling
- Seamless brand integration within personal storytelling
IPSY leveraged Andi and Bergen to promote:
- Monthly subscription boxes
- Individual product drops introduced to the IPSY ecosystem
- IPSY’s first-ever “Gift a Subscription” initiative
Why This NIL Campaign Worked
- Capitalized on peak athlete visibility during record-setting seasons
- Leveraged NIL athletes as lifestyle creators, not just competitors
- Showcased IPSY across real, repeatable moments in young consumers’ lives
- Maintained aspirational appeal while remaining highly relatable
- Delivered consistent brand presence without disrupting authenticity
Conclusion
IPSY’s partnership with Andi Jackson and Bergen Reilly proves that the most effective NIL campaigns go beyond performance metrics.
By embracing lifestyle storytelling, emotional relatability, and authentic integration, IPSY transformed two elite collegiate athletes into powerful beauty brand ambassadors, driving massive organic reach, deep engagement, and strong Gen Z resonance.
This campaign stands as a leading example of how NIL marketing, when executed thoughtfully, can outperform traditional influencer and athlete endorsements alike.
