When it comes to making lunch, the best part of the school day, Chef Genevieve LaMonaca is in a class of her own. With over 3 million followers on social media and a knack for turning everyday ingredients into edible art, Genevieve is the creative force behind some of the most imaginative—and viral—back-to-school lunch boxes on TikTok.
From mermaid bento boxes to dino digs in your lunch tin, her content isn’t just kid-approved—it’s blowing up online. These aren’t your average sandwiches and snacks—they’re joy-packed, nutrient-balanced meals disguised as fun.
Chef Genevieve’s “Funchtime” series has racked up over 4.5 million views, and for good reason. Her lunch creations don’t just impress—they inspire, entertain, and drive real engagement. Here are two viral lunchbox moments you need to see:
- The Ultimate School Lunch
- Genevieve is not just thoughtful, she is dedicated; and not only to making lunchtime delicious, but exciting too. She uses bento boxes to separate foods, and animal toothpicks, cutouts, and puzzles to give her children something to look forward to. People aren’t only watching, they are engaging like crazy with hundreds of comments from parents that would kill for that lunch, and others who are begging her to keep posting so they can replicate her ideas.
- Prehistoric Lunch with Dietz and Watson
- This lunchbox blew up for obvious reasons. Using broccoli as trees, dinosaur sandwich cut-outs, strawberries and pretzels as fire, and so much more, this box captures everything that makes Genevieve’s work so scroll-stopping—and brand-ready. It is evident why Genevieve’s content continues to break through social media clutter.
Genevieve’s boxes work because her ideas aren’t just cute—they’re creative, achievable, and strategic. She gives parents real tools and shortcuts to elevate school lunches without adding hours to prep. Her use of whimsical themes, playful shapes, and interactive elements transforms mealtime into a story. Her culinary training ensures that every bite balances fun with function—sneaking in veggies, protein, and fiber without compromising flavor or joy. It’s not just parents watching either. Her audience spans generations with people leaving comments such as “me watching this fully being a college student.”
She’s tapped into something universal: food as connection, creativity, and care.
Genevieve’s lunchbox philosophy is simple: if it looks fun, kids will eat it. She takes regular ingredients and turns them into moments. And that’s exactly why brands and followers alike are paying attention.
Chef Genevieve is more than a creator—she’s a trusted voice in family food content. She brings high engagement, a loyal and diverse audience, and proven impact on purchasing behavior. Her content strikes the rare balance of being visually stunning, emotionally resonant, and product-integrated without feeling forced.
Whether you’re a legacy brand looking to reach new generations or a challenger brand seeking breakthrough visibility, Genevieve delivers results. She turns products into experiences and audiences into advocates.
Back-to-school doesn’t have to mean boring lunches. With Chef Genevieve LaMonaca, the lunchbox becomes a canvas, and every meal is a chance to make school days a little brighter (and tastier). Her wildly creative, joy-sparking meals are setting a new standard for what lunch can be—and inspiring millions along the way.
To collaborate with Chef Genevieve for your next family-focused or food-forward campaign, please reach out to christina@celebexperts.com. Bring that same energy and engagement to your brand!
