Category Archives: News

Adzija brings elite skill, leadership, and social influence to the league’s newest expansion team

Seattle’s newly announced Professional Women’s Hockey League (PWHL) team made a major move Tuesday by signing forward Lexie Adzija to a two-year deal. The 24-year-old arrives from Boston’s PWHL team, the Fleet, following a trade from Ottawa. With 53 PWHL games under her belt and a rising profile off the ice, Adzija represents the future of women’s hockey—skilled, dynamic, and marketable.

“I’m incredibly excited and grateful to be joining PWHL Seattle and to be part of building something special in a city that was so eager to have me,” Adzija said in a statement.

Adzija tallied 17 points (eight goals, nine assists) in regular-season play and brings strong leadership experience from her time at Quinnipiac University, where she was assistant captain in 2021 and team captain in 2022. Her relentless work ethic, competitive drive, and high hockey IQ make her a key addition as Seattle looks to establish its identity in the expanding PWHL landscape.

Beyond the Ice: The Lexie Adzija Brand

Beyond her stats, Lexie Adzija is a dynamic force both on and off the ice. She played collegiate hockey at Quinnipiac University, serving as assistant captain in 2021 and captain in 2022, where she led with heart, grit, and unmatched work ethic.

Her signing is not just a strategic move for Seattle’s PWHL expansion team—it’s a major opportunity for the league to embrace a star who embodies the modern athlete: competitive, charismatic, and content-driven.

Represented by Top Talent Manager Christina Brennan

Represented by RENEGADE TALENT MGMT, a premier talent management agency specializing in athlete and creator representation, Lexie Adzija is quickly becoming one of the most influential faces in women’s sports. 

“Lexie isn’t just a phenomenal athlete—she’s a powerful storyteller, a natural leader, and a role model for young girls everywhere,” said Christina Brennan, President of RENEGADE TALENT MGMT and a leading manager in athlete representation. “Her voice extends beyond the rink, and her ability to connect with fans and brands alike is why she’s one of the most exciting players to watch—not only on the ice, but across digital platforms.”

A Trailblazer in Women’s Sports and Media

With over 153,000 followers across social media (@lexie.adzija), Lexie has built a loyal community that goes beyond hockey fans—blending elite athleticism with authenticity and lifestyle content that resonates across generations. She has become one of the most recognizable faces in women’s hockey. Her social media presence adds massive value for brands and media campaigns, making her one of the most influential athletes in the PWHL today.

Adzija’s journey began in Canada, where she excelled in multiple sports before committing to hockey full-time. She earned a bronze medal with Canada’s U18 national team, joined the U22 team, and earned a full scholarship to Quinnipiac. Since then, she’s continued to rise—playing professionally while also becoming an advocate for body positivity and athletic representation.

As a female hockey player frequently labeled “too muscular,” Adzija has used her platform to challenge stereotypes and inspire confidence in young girls. In 2022, she began modeling for boutique brands, showing that strength and femininity are not mutually exclusive. Whether she’s skating at top speed or posing for a campaign, Lexie embraces it all—on her own terms. Her multidimensional personality and authentic presence make her a dream for brands looking to align with inspirational athletes who lead with heart.

Giving Back, Staying Grounded

Off the ice, Lexie’s passions run deep. An avid snowboarder, skier, and runner, she thrives on movement and competition. Lexie’s path hasn’t been without adversity. From serious injuries to a cancer diagnosis at a young age, she’s faced down challenges that have shaped her into the resilient, grateful, and driven person she is today.

Why It Matters

Lexie Adzija isn’t just a signing—she’s a cornerstone for Seattle’s future. For Seattle, she brings proven leadership, elite playmaking, and magnetic energy that can help galvanize a new fan base. For brands, she represents a rare combination: professional athlete, digital creator, and influential voice for a new generation of sports fans.

Her signing is not only a win for Seattle—it’s a win for the sport, for visibility in women’s hockey, and for the growing connection between sports, media, and culture.For brand partnerships, media inquiries, or speaking engagements with Lexie Adzija, please contact Christina at christina@celebexperts.com

On May 29, 2025, Glossy Pop hosted a Wellness NYC event, bringing together industry leaders to discuss the transformative impact of GLP-1 medications on the beauty and wellness sectors. Among the esteemed panelists was RENEGADE TALENT MGMT, Cassandra Lepore, MS, RD, a registered dietitian and content creator (@dietiancass with 148,000+ total followers), who provided valuable insights into how these medications are influencing consumer behavior and product innovation.

The GLP-1 Effect on Beauty and Wellness

GLP-1 medications, such as Ozempic, initially designed for diabetes management, have gained popularity for their weight loss benefits. This surge in usage has led to noticeable changes in consumers’ physical appearances, prompting the beauty industry to respond with new products and services. During the panel titled “The GLP-1 Effect,” Cassandra Lepore, top RD in the New York City area, joined other experts and Doctors to delve into these developments. 

Lepore emphasized the importance of a holistic approach to beauty and wellness, noting that while GLP-1s can aid in weight management, they also necessitate a reevaluation of skincare and nutritional needs. She highlighted the emergence of new products designed to address facial volume loss associated with rapid weight reduction, as examples of the industry’s adaptive strategies.

Looking Ahead

As the intersection of pharmaceuticals and beauty continues to evolve, professionals like Cassandra Lepore play a crucial role in guiding both consumers and brands through this dynamic landscape. Her contributions at the Glossy Pop Wellness NYC event underscore the importance of informed, responsible approaches to emerging trends in health and aesthetics.

“We’re at a tipping point,” she explained. “Consumers are embracing medical solutions for aesthetic goals — but they need credible, science-backed guidance along the way.”

Her perspective resonated with both professionals and attendees, reinforcing why Cassandra continues to be a trusted voice at the intersection of wellness, beauty, and digital influence. 

Christina Brennan, President of RENEGADE TALENT MGMT and Lepore’s manager, said:

“Cassandra is the go-to registered dietitian for influencer and wellness programs looking to lead with credibility. She’s not just translating trends — she’s shaping them. There is a clear reason why brands trust her to turn complex health conversations into clear, research-driven insights that resonate with today’s wellness-minded consumer.”

For media inquiries, brand partnerships, or speaking engagements with Cassandra Lepore, MS, RD, please contact Christina Brennan at christina@celebexperts.com.

We are proud to announce the well-earned promotion of William Martin to Vice President of Activations and Retention at CelebExperts and RENEGADE TALENT MGMT.

For the past four years, Will has been the driving force behind some of our most successful influencer campaigns. As our Activations Manager, he earned a reputation as the best in the business—meticulous, strategic, and relentlessly reliable. From managing cross-platform initiatives to aligning brand timelines and navigating the fast-paced world of influencer marketing, Will has consistently delivered with excellence.

Will has led high-impact campaigns for powerhouse brands including Sweet Baby Ray’s, Fenty Beauty, Weber, Walmart, Azuna, and Major League Baseball. His strategic oversight and white-glove approach to client service have driven measurable success, meaningful engagement, and long-term brand partnerships.

From New York Times Best Seller book launches to co-branded product collaborations and full-scale influencer activations, Will has helped bring major moments to life for some of the most recognizable names in the digital space, including:

• Danielle Brown Founder of HealthyGirl Kitchen – world renowned plant-based lifestyle brand with a dedicated audience of over 9.5 million followers across platforms, two-time New York Times best-selling cookbook author, entrepreneur, and trusted voice in the wellness and food space
  
• Darryl Postlnik of Cooking with Darryl – viral grilling sensation
  
• Captain Sandy Yawn – Bravo TV star
  
• Olympic gold medalist Dara Torres and volleyball standout Lexi Rodriguez
  

Longtime client Danielle Brown of HealthyGirl Kitchen, shared:

“William is an integral asset to RENEGADE TALENT MGMT team. His passion, dedication, and meticulousness in the campaign activation process aid in the success of so many high-performing influencers.”

Will’s track record is unmatched—and his momentum shows no signs of slowing down. In his new role, he will continue to lead with innovation, setting new standards across influencer, celebrity, and digital strategy.

About Us
CelebExperts and RENEGADE TALENT MGMT are full-service influencer, athlete, and celebrity marketing and talent representation agencies. We specialize in creator strategy, brand development, social media consulting, and campaign activations across digital platforms for both talent and brands.

For partnership inquiries or to work with our team, please contact us at renegade@celebexperts.com.

Chicago-based registered dietitian and social media nutrition expert Samar Kullab was recently spotlighted in Bloomberg newsletter (May 15, 2025), in an article investigating whether matcha’s much-hyped health benefits are actually worth the premium price. The piece explores matcha’s rising popularity—especially on platforms like TikTok, where influencers often tout it as a “super-drink”—and brings in expert voices to separate fact from marketing fiction.

Samar Kullab, known to her 900,000+ followers on Instagram and TikTok as @chicago.dietitian, shared practical insights into what matcha actually offers. She pointed out that “Both matcha and coffee contain antioxidants. An amino acid in matcha called l-theanine creates a more sustained energy boost without coffee’s crash.” Kullab told Bloomberg, “It can be beneficial for athletes.”

Her commentary reinforces her growing reputation as a voice of reason in a noisy wellness world—someone who’s not afraid to dig into the science and dispel myths, especially around trending food and drink items. Bloomberg’s feature also underlines how Kullab merges credible nutritional expertise with content that’s deeply accessible, visual, and often viral.

Beyond her online presence, Samar is frequently tapped for expert commentary on TV, in magazines, and at wellness panels. She specializes in helping people make informed food choices rooted in science, not sensationalism—an approach that clearly resonated with Bloomberg readers curious about whether their $7 matcha lattes are really a health win.

As the wellness industry continues to grow, so does the need for trustworthy, media-savvy professionals like Samar who can break down trends and offer nuanced, research-backed perspectives.

To book Samar Kullab please contact christina@celebexperts.com

Danielle Brown, the powerhouse creator behind HealthyGirl Kitchen and a leading voice in plant-based, feel-good, wholesome cooking, has officially become a two-time New York Times bestselling author with the release of her second cookbook, Life-Changing Salads. Published by DK/Penguin Random House, the book has struck a powerful chord with readers nationwide and cemented Brown’s place as a force in the kitchen.

To kick off the book’s success, Brown hosted a vibrant launch party and book signing at the iconic Butterfield Market in New York City, where over 300 fans gathered to meet the author, to enjoy an exclusive book signing, and sample one of the standout salad recipes featured in the book. Guests were treated to Danielle’s California Roll in a Bowl—a fresh, flavorful take on the classic sushi roll—which is available at Butterfield Market now. The event celebrated Brown’s passion for making healthy, plant-based eating approachable, delicious, and—true to her brand—life-changing

“Seeing so many members of the HealthyGirl community come together was absolutely surreal,” said Brown. “It reminded me how powerful food can be in bringing people together—and how excited we all are to nourish our bodies without giving up flavor, fun, or connection.”

The buzz didn’t stop there. Brown has been featured on a whirlwind media tour, including appearances on Food52, popular health and wellness podcasts, and segments with leading food and lifestyle outlets and creators. With over 12 million followers across social media platforms, Brown’s influence continues to ripple through kitchens across the country—empowering her community to embrace flavorful, wholesome plant-based meals for everyone. 

Life-Changing Salads is the follow-up to Brown’s debut bestseller HealthyGirl Kitchen: 100+ Plant-Based Recipes to Live Your Healthiest Life, and expands her vision with 75 inventive salad recipes and 25 bold, crave-worthy dressing recipes. From quinoa-packed bowls to hearty pasta salads and fresh, fruit-forward combinations, the book redefines what a salad can be—and why it should be the star of every plate.

“Danielle is leading a movement,” said Christina Brennan, President of RENEGADE TALENT MGMT and Brown’s longtime manager. “Her recipes are for anyone who wants to eat well, not just plant-based diet followers. Watching Life-Changing Salads skyrocket to the bestseller list has been amazing and I am so proud of Danielle and the team.”

Life-Changing Salads is now available nationwide through Amazon, Barnes & Noble, Books-A-Million, Bookshop.org, and other major retailers.

For media inquiries, interviews, or bookings, please contact christina@celebexperts.com