Halloween is no longer just about candy, it’s about content. And no one delivers frightfully fun, flavor-packed engagement quite like today’s top food creators and chefs. From eerie treats to costume collabs to spooky storytelling, Halloween offers creators a unique opportunity to tap into seasonal magic, create highly shareable content, and spark major audience interaction.
At Renegade Talent Mgmt, we’re lucky to represent some of the most creative forces in food, chefs and bakers who don’t just make meals, they make moments. Here’s how four of our talents: Chef Genevieve LaMonaca, Grace Fahey, and Mikayla Nuzzi consistently win Halloween across platforms:
Chef Genevieve LaMonaca (@chefgenevievelamonaca 4M Followers): Haute Cuisine Meets Haunted Vibes
A culinary powerhouse with Michelin training and a magnetic personality, Chef Genevieve brings elevated technique to Halloween content, with a twist. Last October, she rolled out a Haunted Halloween series, creating 50 cinematic, stylized dishes like an ”Edible Amputated Hand (32.8M views)” and “Wicked Web Martinis (8.5M views)”. With over 91M views on Instagram alone, the series showcased her creativity and theatrical plating, positioning her as both a serious chef and a playful entertainer.
Why it worked: Genevieve’s creative spin on Halloween content showed her ability to turn seasonal themes into standout, high-quality visuals. For brands, she offers a unique mix of professional culinary skill and scroll-stopping presentation, ideal for campaigns that want to feel both premium and playful.
Grace Fahey (@betterbakeskitchen 169K Followers): Whimsy, Nostalgia, and Viral Treats
Grace Fahey, the creative behind Better Bakes Kitchen, blends charming aesthetics with scroll-stopping sweets. Her Halloween content is rooted in childhood nostalgia and visual storytelling, perfectly suited for platforms like Instagram and TikTok. Her seasonal recipes often go viral, racking up hundreds of thousands of views across platforms.
Why it worked: Grace connects deeply with a Gen Z and millennial audience by pairing creativity with relatability. Her approachable, big-sister energy builds trust, and her content drives high engagement—ideal for CPG brands looking to activate through festive baking or baking-related products.
Mikayla Nuzzi (@mikandcookiesco 205K Followers): Cookie Couture for Every Costume
Mikayla, founder of Mik & Cookies Co., is known for her intricate royal icing designs, but during Halloween, she takes things to the next level. Her 2024 Cookie Countdown featured themed cookie classes and a wide variety of designs inspired by Halloween movies and motifs, from Hocus Pocus to jack-o’-lanterns and ghost witches. Each video highlighted not only Mikayla’s expert piping work, but also her enthusiastic class attendees, bringing a sense of community and fun that her followers loved. The series earned hundreds of thousands of views and shares, thanks to her attention to detail, trend-driven concepts, and highly engaging presentation.
Why it worked: Mikayla combined cookie culture, character references, and satisfying behind-the-scenes technique. Her audience showed up not just for cookies, but for the creativity and commitment.
Final Bite: Why Halloween Is a Goldmine for Food Creators
Halloween consistently ranks as one of the most engaging moments on the social calendar. Creators who blend trend-savvy ideas, shareable visuals, and seasonal nostalgia generate massive ROI, not just in reach, but in audience connection and conversion.
At Renegade Talent Mgmt, our creators are trusted not only for their creativity, but for their ability to drive real results. Whether you’re a CPG brand, kitchenware company, or entertainment platform, tapping into seasonal food content is a definite way to earn loyal engagement and be part of the Halloween moment.Looking to launch a spooky campaign that’s sweet, scary, and strategic?
Contact christina@celebexperts.com to cook something up
