Every March, Anaheim fills with thousands of natural, organic, and better-for-you brands, all competing for the same few minutes with retail buyers, distributors, investors, and media. Most exhibitors arrive with a great product, a well-built booth, and a sample tray. The brands that leave with real momentum usually arrive with something else: a trusted voice that gives people a reason to walk over, taste, and remember. That is why smart exhibitors treat trade show talent booking as part of their Natural Products Expo West 2027 plan, and why many of them work with Renegade Talent MGMT.
Renegade Talent MGMT is a division of CelebExperts, and its roster of exclusive registered dietitians, chefs, food creators, women athletes, and celebrities is built for exactly this environment: credibility-driven, product-forward, and full of decision-makers who have seen every gimmick.
This guide covers what to expect at Expo West 2027, introduces ten Renegade clients and how each fits the kinds of brands that exhibit, and explains how companies from first-time startups to multinational CPG portfolios use the agency to turn booth traffic into distribution.
Natural Products Expo West 2027 at a Glance
Natural Products Expo West takes place March 2 to 5, 2027, at the Anaheim Convention Center, with education running Tuesday through Friday and the exhibit halls open Wednesday through Friday, March 3 to 5. The organizer describes the show as the defining event for natural and organic professionals, and it is produced by New Hope Network, a division of Informa.
The scale is significant. The 2026 show drew more than 66,000 attendees and more than 3,200 exhibitors from over 110 countries, according to the organizer. It is a trade event built for retailers, distributors, manufacturers, and media, which shapes how talent should be used. You are not booking for a fan festival. You are booking to influence buyers, earn coverage, and create a tasting and storytelling moment that a buyer will remember weeks later.
As of late September 2026, that leaves about 23 weeks. It is enough time to do this well, but the strongest talent calendars fill early, and the best booth activations are promoted before the show, not on the day.
Why Talent Wins at Expo West
Expo West is where buyers go to scout new brands. They walk the aisles looking for the next big seller, and a floor with thousands of exhibitors makes it easy for even a great product to get lost. Talent solves four problems at once:
- It drives booth traffic. A scheduled chef demo or dietitian appearance gives attendees a reason to stop and gives your team a live audience.
- It signals demand. A buyer who sees a creator with a large, engaged audience behind your product has evidence that the item can move off the shelf.
- It adds credibility. In natural and better-for-you categories, claims are scrutinized. A registered dietitian or trained chef can explain ingredients and benefits with authority.
- It creates content and coverage. Every appearance produces video, photography, and social posts you can use in sales decks, retailer presentations, and paid campaigns.
Industry coverage in 2026 noted that more food, beverage, and supplement brands are shifting spend toward registered dietitian influencers because credibility now matters as much as reach, and it named Renegade Talent MGMT as a leading example.
Meet Renegade Talent MGMT
Renegade describes itself as a full-service talent management and influencer booking agency focused on advancing its clients’ careers and delivering measurable returns for brands. It is led by CEO Evan Morgenstein and President Christina Duvall, and the roster is organized into cohorts, including the Food Renegades (chefs and food creators), nutrition and registered dietitian creators, and the Sports Renegades (NIL and Olympic athletes). The agency says its talent can be booked for TV campaigns, PR programs, social media projects, licensing, brand development, and celebrity spokesperson roles.
The site also lists its talent as exclusive creators, which matters to brands because it means one point of contact for availability, rates, rights, and scheduling.
Ten Renegade Clients and How They Fit Your Expo West Strategy
The roster is deep, so this is a representative lineup chosen to reflect the categories Expo West exhibitors actually sell. Follower counts are as listed on the agency’s roster pages and change over time.
1. Chef Genevieve LaMonaca: The Holiday and Dairy Powerhouse
A Michelin-trained culinary creator with more than 4.1 million followers, Genevieve is known for French-influenced cooking, refined food art, and viral seasonal content. In a campaign for Alouette, the agency reports that her holiday-themed content delivered more than 3.3 million organic views, with comments showing clear intent to cook the recipes.
Best for: cheese, dairy, refrigerated, entertaining, and holiday-driven brands that want premium visuals and a brand-safe, family-friendly voice.
2. Danielle Brown (HealthyGirl Kitchen): The Plant-Based Leader
Danielle is a certified holistic health coach and plant-based creator listed with more than 12 million followers. The agency’s own case study calls her the plant-based influencer to book.
Best for: plant-based foods, dairy alternatives, vegan snacks, frozen meals, and any startup that needs instant reach in one of the busiest categories on the show floor.
3. Chef Kelly Scott (Kelly’s Clean Kitchen): The Clean-Label Educator
A professional chef, culinary instructor, and nutrition-focused creator, Kelly has more than 2.3 million followers and a brand built on clean, everyday cooking.
Best for: clean-label pantry items, sauces, seasonings, baking mixes, and better-for-you convenience foods that need a teacher’s credibility.
4. Ayat Sleymann, MS, RD (@momnutritionist): The Family Nutrition Authority
Ayat is a registered dietitian with more than two million followers and an audience the agency reports is 95% U.S.-based. In a partnership with Yaza Foods for a Mediterranean dip launch, the agency reports more than 750,000 views across just two posts, with recipe content that earned strong saves.
Best for: dips, spreads, snacks, global and Mediterranean foods, kids’ and family products, and any brand that needs a credible RD to explain what is in the package.
5. Ilana Muhlstein, MS, RDN (@nutritionbabe): The Spokesperson-Level Expert
Ilana is a best-selling author and registered dietitian nutritionist with a social following in the millions. In a case study with the plant-based odor-elimination brand Azuna, she became the company’s global spokesperson and invested in it, which shows the deeper partnership models the agency can structure.
Best for: weight management, protein, wellness, and household natural products, and brands that want a long-term CPG brand ambassador rather than a single post.
6. Dr. Terry Simpson: The Medical Voice on Weight Loss and Culinary Medicine
Dr. Simpson is listed with more than 1.5 million followers, and the agency positions him as a leading medical voice on weight loss, GLP-1 education, and culinary medicine.
Best for: protein foods, GLP-1-friendly nutrition, functional foods, and supplements. Because health claims are sensitive, his medical credentials help brands communicate responsibly.
7. Chef Darian Bryan: The Live-Activation Specialist
Chef Darian is a celebrity chef and restaurateur with deep ties to professional football. In a launch for SNICKERS-infused BBQ sauces developed with Josh Allen, the agency reports he led a live game-day tailgate activation that served more than 3,000 fans, completed multiple press interviews, and supported the launch with social content that generated millions of impressions.
Best for: sauces, seasonings, meat snacks, beverages, and any brand that wants a booth built around live cooking, sampling, and crowd energy.
8. Jasmin Dieb, RDN (@jasmindtherd): The Gut Health Expert
A registered dietitian nutritionist specializing in gut health and functional nutrition, Jasmin has a roster listing of more than 259,000 followers.
Best for: probiotics, fermented foods, prebiotic sodas, fiber products, and functional beverages, categories that are a major draw at Expo West.
9. Lexi Rodriguez: The Women’s Sports Star
A volleyball standout with more than 618,000 followers, Lexi is highlighted on the agency’s roster page as a recent recipient of the AAU James E. Sullivan Award. She represents the growing cohort of women athletes who combine performance credibility with a strong social audience.
Best for: sports nutrition, protein bars, hydration, recovery, and active lifestyle brands targeting Gen Z and young millennial women.
10. Dara Torres: The Celebrity Draw
A 12-time Olympic medalist, best-selling author, TV host, and mom, Dara is listed on the Sports Renegades roster. She brings mainstream name recognition that can turn a booth appearance into a press moment.
Best for: wellness, women’s health, family nutrition, and multinational brands that want a recognizable face for meet-and-greets, media interviews, and retailer events.
More Talent on the Bench
The roster goes further, including creators such as backyard-grilling personality Brian Gerwig, dietitian and cookbook author Jenna Ann Hunter, and dietitian Samar Kullab, along with other chefs, moms, fitness creators, and athletes. If you have a niche in mind, Renegade can source it.
Proof: Renegade Campaigns That Show the Model
| Brand | Talent | What the agency reports |
| SNICKERS BBQ sauces | Chef Darian Bryan | Live game-day tailgate activation, 3,000+ fans served, multiple press interviews, millions of impressions |
| Alouette | Chef Genevieve LaMonaca | 3.3M+ organic views of holiday content with strong purchase intent in comments |
| Yaza Foods | Ayat Sleymann, MS, RD | 750,000+ views across two posts, plus high save rates and positive sentiment |
| Azuna | Ilana Muhlstein, MS, RDN | Global spokesperson role and an ownership stake |
The pattern is consistent: a credible expert, a clear product story, and content designed for both organic reach and real-world activation.
The Expo West Booth Activation Playbook
Here is how brands can use Renegade talent across the show and the marketing mix around it.
Live chef demos and sampling. A chef at your booth cooking with your product creates a natural crowd and gives buyers something to taste and film. It is the simplest way to put celebrity chefs for events to work on a trade show floor.
Registered dietitian appearances. An RD can walk buyers and media through ingredients, nutrition, and consumer benefits, which is especially powerful for clean-label and functional products.
Meet-and-greets and signings. A celebrity or athlete appearance, promoted in advance, draws foot traffic and gives your sales team a reason to start a conversation.
Content capture. Build a small set at the booth so talent and visiting creators can film recipes, reviews, and reaction content on the spot.
Social posting before, during, and after. Announce the partnership, tease the appearance, go live from the floor, and publish recap content that keeps buyers engaged.
UGC and recipe content. Have creators produce recipes and short-form video that show consumers how to use the product, which retailers can use to support sell-through.
PR and earned media. A talent partnership gives food, wellness, and business reporters a reason to cover your launch.
Retailer-ready materials. Add talent imagery, audience data, and campaign plans to line sheets and sales decks so buyers can see how you will drive demand.
Post-show continuation. Extend the partnership into holiday, spring, and back-to-school campaigns so retailers see a sustained plan rather than a one-week moment.
From Startup to Multinational: A Path for Every Brand
| Brand type | Typical use of Renegade talent | Sample fit |
| Startup and emerging brand | One or two scheduled booth appearances, product seeding, recipe content | Rising RDs, micro food creators, NIL athletes |
| Growth-stage brand | Ambassador program, live demos, retailer marketing kits | Established chefs, RDs, plant-based and clean-label creators |
| Multinational CPG portfolio | Multi-brand activations, celebrity appearances, PR, TV and licensing | Celebrity talent, top-tier chefs, Olympic and pro athletes |
The agency reaches from up-and-coming creators to name-recognition celebrities, so a company can start with a modest program and scale it as the brand grows. Renegade’s parent company, CelebExperts, has also long booked celebrities, experts, and influencers for trade show appearances, so the same talent relationships can carry from social media to the show floor.
How Trade Show Talent Booking Works With Renegade Talent MGMT
- Brief. Share your product, audience, goals, and budget.
- Match. The agency recommends talent whose audience, credentials, and style fit your category.
- Negotiate. Fees, deliverables, usage rights, exclusivity, travel, and schedules are agreed in writing.
- Activate. Appearances, content, PR, and social posts are coordinated so the talent is prepared and the booth runs smoothly.
- Measure and renew. Results are reviewed, and successful partnerships can be extended into year-round programs.
Your 23-Week Expo West Countdown
| Timing | What happens |
| Now to week 3 | Define goals and budget, and shortlist talent |
| Weeks 4 to 8 | Match, negotiate, and contract; lock appearance dates |
| Weeks 9 to 13 | Plan booth demos, sampling, and content; brief PR |
| Weeks 14 to 19 | Announce the partnership, begin creator seeding, and invite buyers to scheduled appearances |
| Weeks 20 to 22 | Finalize run-of-show, travel, and logistics |
| Show week (March 2 to 5, 2027) | Execute appearances, capture content, follow up with buyers daily |
| Post-show | Send recap content to buyers, launch consumer campaigns, and track results |
A Word on Claims and Compliance
Natural products marketing draws regulatory attention. Sponsored posts must be clearly disclosed, and nutrition, weight-management, and supplement claims need to be accurate and substantiated. Credentialed partners such as registered dietitians can help, but every brand should have claims reviewed by its own legal or regulatory team before campaigns go live. Renegade Talent MGMT is an independent agency and is not affiliated with Natural Products Expo West, New Hope Network, or Informa; all booth appearances follow the show’s exhibitor rules.
Frequently Asked Questions
When is Natural Products Expo West 2027?
March 2 to 5, 2027, at the Anaheim Convention Center, with exhibit halls open March 3 to 5.
Can a small brand afford celebrity or dietitian talent?
Yes. Renegade’s roster includes emerging creators and NIL athletes as well as established names, so there are options at different budgets.
What is the difference between an RD influencer and a food creator?
A registered dietitian brings clinical nutrition credentials and can speak to health benefits. A food creator or chef brings recipe development, culinary skill, and cooking demos. Many brands use both.
Can talent appear at my booth?
Yes. Renegade can coordinate booth appearances, live demos, meet-and-greets, and content capture, subject to the show’s exhibitor rules.
How early should I book?
Now. With about 23 weeks until the show, talent calendars fill quickly, and pre-show promotion needs lead time.
Make Expo West 2027 Your Breakout Show
The brands that stand out at Expo West give buyers a reason to stop, taste, and believe. With trade show talent booking from Renegade Talent MGMT, you can bring the registered dietitian, celebrity chef, food creator, athlete, or celebrity who can carry your brand from the booth to the shelf. Contact Renegade Talent MGMT today to start planning your Expo West lineup.
