Ayat Sleymann MS, RD (@momnutritionist, 2M+ followers) is a top social media mom and Registered Dietitian. She has over 2 million followers, and her audience is 95% U.S.-based. She partnered with Yaza Foods to elevate the brand’s positioning through expert-led recipe creation, lifestyle storytelling, and a high-visibility new product launch.
Ayat used her clinical nutrition training and cultural roots. She helped bring Yaza’s authentic Mediterranean flavors into modern homes. She did this in a way that felt approachable, credible, and focused on nutrition. The partnership stands as a great example of social media health food marketing driven by real expertise and trust.
Why Yaza Foods Chose Ayat Sleymann, MS, RD
Expert Nutrition Credentials (MS, RD)
Yaza selected Ayat Sleymann specifically for her authority as a clinically trained Registered Dietitian Nutritionist and one of the most influential voices among social media RDNs. Her expertise enabled Yaza to credibly communicate:
- What labneh is: a thick, tangy, creamy Middle Eastern cheese made by straining yogurt to remove whey
- Scientifically supported benefits of the Mediterranean diet
- Nutritional advantages of clean-ingredient dips
- Practical ways to integrate Mediterranean eating into daily family meals
Her professional credibility added expert-backed value to every post. It allowed Yaza to stand out in a crowded digital food space.
Authenticity & Cultural Relevance
As a Lebanese-American dietitian, Ayat brought lived cultural experience to Yaza’s mission of sharing authentic Mediterranean foods. Labneh is a staple across Middle Eastern and Mediterranean diets. The dish is deeply familiar to her audience and naturally aligned with her personal and professional voice.
This combination of heritage and clinical training positioned Yaza as a brand rooted in tradition, clean ingredients, and cultural authenticity, while remaining accessible for busy families and modern parents.
Creative Strategy & Content Themes
1. Recipe Integration: Healthy Family-Friendly Meals
As a top social media mom RDN, Ayat created visually engaging, healthy recipes that demonstrated how Yaza dips fit seamlessly into everyday eating. Recipe formats included:
- Snack boards
- Veggie-forward plates
- Nourishing bowls
- Family-friendly spreads
Each recipe served as both inspiration and education, highlighting ingredient versatility while reinforcing balanced Mediterranean eating patterns.
2. Lifestyle-Focused Storytelling
Ayat positioned Yaza as a staple for:
- Mom-friendly meal prep
- Healthier snacking routines
- Balanced, realistic family meals
This storytelling expanded Yaza’s reach beyond food enthusiasts to time-conscious parents and wellness-focused consumers seeking practical nutrition guidance.
3. New Product Launch Promotion
To support Yaza’s launch of Baba Ghanouj and Muhammara, Ayat:
- Highlighted authentic Mediterranean roots
- Emphasized clean, thoughtfully sourced ingredients
- Showcased modern, family-friendly uses of traditional flavors
This approach reinforced Yaza’s authority within the health food and Mediterranean diet marketing space.
4. Mediterranean Diet Education
Using her Registered Dietitian expertise, Ayat educated her audience on:
- Heart health benefits of Mediterranean eating
- Balanced macronutrient intake
- Nutrient-rich snacking strategies
- The importance of clean ingredient choices
This educational lens aligned directly with growing consumer demand for credible, expert-led health food content on social media.
Campaign Performance & Key Results
Key Outcomes
The partnership delivered strong performance and measurable brand lift:
- 750,000+ views across just two posts
- Strong positive sentiment around Yaza’s Mediterranean flavors
- Increased brand credibility driven by RDN-backed messaging
- High audience interest in product availability and new flavors
- Strong engagement through saves, shares, and comments
Engagement Highlights
- Mediterranean diet–focused videos achieved above-average retention
- Recipe content generated incredibly high save rates
- Followers praised authenticity, clean-label positioning, and cultural relevance
- New flavor features boosted visibility during product launch
Impact Summary
The partnership between Yaza Foods and Ayat Sleymann, MS, RD is a strong example of health food marketing. It works well on social media because it builds trust and shows expert knowledge.
By pairing clean-ingredient Mediterranean products with a highly credible social media RDN, the campaign:
- Positioned Yaza as a modern leader in Mediterranean-inspired, clean-ingredient foods
- Delivered 750,000+ organic views
- Drove meaningful, high-intent engagement
- Increased brand awareness and consumer trust
