As summer heats up, so do the trends—and few things capture the season like the perfect sip at golden hour. Whether it’s a sparkling mocktail, a bold cocktail, or a health-forward refresher, today’s top creators are raising the bar on what it means to drink well and live better.
RENEGADE TALENT MGMT represent the boldest voices shaping how people eat, drink, and engage with brands. Our creators don’t just follow trends—they start them. This summer, their viral cocktail and mocktail content is helping brands connect with niche communities, tap into lifestyle moments, and build meaningful influence.
Here’s how our exclusive talent is shaking up the summer sip scene—and how your brand can join the party.
- Cassandra Lepore, RDN (@dietitiancass 148,000 followers)- Registered Dietitian. Creator. Mocktail Maven
- Cassandra Lepore isn’t just an RDN—she’s one of the internet’s favorite voices in health-forward food and drink. Her approach to cocktails and mocktails is grounded in wellness but never sacrifices flavor or fun. From gut-friendly mocktails to immune-boosting spritzes, she creates highly shareable content that makes functional ingredients feel elevated. Cassandra has created standout campaigns with Califia Farms, Teapigs, and more, helping wellness brands find space at the bar cart. Her mocktail content routinely earns high engagement thanks to its aesthetic appeal and functional focus.
- Brian Gerwig (@gbque 697,500 followers)- Pitmaster. Creator. King of Backyard Cocktails
- Brian Gerwig is where bold barbecue meets big flavor. Known for his “GBQue” persona, he’s built a cult following by pairing mouthwatering smoked meats with craft cocktails made for summer. His drink content ranges from bourbon peach tea to smoked watermelon margaritas—each recipe designed to elevate backyard moments and family gatherings. Brian has partnered with brands like WhistlePig Whiskey, creating content that blends classic Americana with culinary creativity. His relatable style makes him a favorite for brands looking to connect with food-loving dads and everyday entertainers.
- Samar Kullab (@chicago.dietitian 997,800 followers) Wellness Trend Guru. Registered Dietitian. Cultural Connector
- Samar Kullab is not just a dietitian—she’s a wellness force. With a master’s degree in clinical nutrition and a deep understanding of evidence-based health, Samar brings substance and science to every scroll-worthy post. Her approach to content is rooted in education meets aesthetic, making her a trusted voice for both consumers and brands alike. She’s known for turning trending health topics into viral moments—most notably her take on the “Sleepy Girl Mocktail”, which garnered millions of views and helped spark a product-driven wellness trend across TikTok and Instagram. Her partnership with Garden of Life turned a viral recipe into a branded movement, proving she knows how to both start and sustain health-driven cultural moments. Samar’s audience follows her for more than just recipes—they trust her for reliable advice on nutrition, supplements, hormones, gut health, and overall wellness.
Why This Talent Drives Results
Influencer-driven beverage content—especially mocktails and functional drinks—offers some of the highest engagement across social platforms. Our exclusive creators don’t just make content; they create connections, build trends, and convert passive viewers into curious buyers.
Whether your brand is launching a new SKU, tapping into health and wellness, or looking for evergreen summer content that drives shares and saves, these creators deliver on both performance and authenticity.
Let’s Get Your Brand in the Glass (and in the Feed)
From sleepy girl mocktails to smoked cocktail kits and functional wellness drinks, RENEGADE TALENT MGMT talent are leading the conversation—and conversion. If you’re a brand ready to ride the wave of cultural moments and meaningful engagement, we’re ready to help.Contact christina@celebexperts.com. Let’s craft a campaign that’s buzzworthy—with or without the buzz.
