Category Archives: News

We are so excited to announce that we have a new Renegade! Cassandra Lepore(@dietitiancass with 127,000 total followers) is a registered dietitian (RD) who advocates for sustainable and straightforward nutritional advice while debunking common nutrition myths shared across social media.

Cassandra first got into social media when she realized there was a significant amount of nutrition misinformation being spread with very little supporting facts. From there she began creating content with the goal of educating her audience on nutrition with evidence-based research. 

Cassandra has only been creating content for a short period of time, however she has managed to grow her platforms by being 100% authentic and emphasizing the importance of balance throughout her posts. Her audience admires her for showing why even as a dietitian, indulging is a part of life, and how it is necessary to enjoy your favorite foods and create a diet and routine that is sustainable rather than temporary. 

In addition to talking about the way she eats, she loves to share her favorite grocery store finds that are always changing depending on the store, the season, and new releases. Her followers also love these posts because it makes their trips to the grocery store faster, easier, and more exciting. They see her talk about a product and drop everything to find it. 

The options that she presents to her audience are not only enticing, however they are relatable. Often she shares quick meals as well as snacks that are both straightforward and convenient. Being that she along with her audience is always on the go, it is important that these options are established and presented in a way that lets people know that a delicious recipe does not demand much time. Her easy meal and snack options not only boost her engagement, but also increase the awareness of the brands she collaborates with. She recently partnered with Yes! Apples to make her own take of the viral apple donuts and her followers absolutely loved it commenting “These were the best apples I’ve ever had!” and “Need this ASAP!”

Prior to that video, she posted a three-ingredient meal recipe  that received over 1 million views and left her audience craving more. She knows what people want and what will healthily satisfy that voice in their head restricting them from binging. 

She is no longer just the “Smoothie Bowl Girl…” 

After hundreds of food posts, dessert recipes, travels, and even a wedding this past November, it seems like she is still just getting started. 

She has done national brand campaigns with companies such as Starbucks, Walmart, and Rebel Ice Cream, and now, we are so excited to announce that our client, Nicole Renard is on Season 3 of Next Level Chef! 

The season premiered this past Sunday, and Nicole quickly showcased her competitive spirit, landing her a spot in the top 15. She is now moving on to the drafts where she will earn a place on one of the mentor’s respected teams, and continue participating in the Next Level Chef competition. 

Nicole said, “This was by far the most challenging + stretching thing I’ve ever done + after keeping the secret for so long, I can’t wait for you to finally watch the madness.” 

Be sure to tune in to FOX, Thursdays at 8pm EST. to follow Nicole’s journey. 

Book Nicole for your next campaign by contacting sarah@celebexperts.com 

NIL volleyball star Ally Batenhorst (256k total following) continues to prove that she is an Allstar both on and off the court.  On Monday, February 5th, it was announced that the USC women’s volleyball team signed transfer outside hitter Ally Batenhorst. Ally previously played 3 seasons at Nebraska and helped the Cornhuskers to NCAA runner-up finishes in 2021 and 2023, and a regional semifinal appearance in 2022. She is now on to play her final college season for Southern California, as a graduate transfer. But her success doesn’t stop there.  Ally has taken over the brand endorsement space. She is currently an ambassador for Olipop, which appeals greatly to her Gen Z audience who is actively engaging in the comments. Ally has also become a representative of Azuna where she is able to reach moms and daughters trying to escape orders from stinky gear. The content Ally creates for Azuna converts incredibly, attributing to her 16% overall engagement rate. We are so excited for the 2024 season, and cannot wait to see all that Ally accomplishes in this next chapter.   To work with Ally, please contact her manager christina@celebexperts.com

No matter what team you’re rooting for, the one thing we can all agree on is the need for an epic spread.

Darryl Postelnick, also known as Cooking with Darryl (3.3 million total followers) , stopped by “Chicago Today ” to share his favorite game day recipes. Aside from Darryl’s appearance on “Chicago Today,” he has led multiple other brand campaigns for companies such as Bacon Up, Weber, and Rhoback, where he has seen incredible success, and has generated hundreds of thousands of dollars for these brands. Additionally, from June through December, Darryl generated over 50 million total views on content for just one of those campaigns. With his fanbase that just keeps growing, he continues to prove he is giving the people what they want and is having fun while doing it! 

He started his segment on “Chicago Today”  with one of his favorite recipes which he calls “Blue Cheese Boats.” This recipe is essentially adding your favorite fix-ins to a piece of romaine lettuce, allowing everyone at the party to assemble their own, and enjoy their boats just how they like them. Some of the ingredients provided were tomatoes, blue cheese, bacon, crispy onions, and his famous homemade blue cheese dressing. What a fun way to deliver your salad. 

Next he shows his take on Jalapeno Poppers. He makes it with breakfast sausage and mixes it in with garlic and onion cream cheese, shredded cheese, and chopped jalapenos. He then wraps it in bacon and serves it with a big bowl of ranch. The juiciest bite, and secret recipe we never knew we needed. 

The last recipe shown is Hawiian Roll French Dips. You can never go wrong with a slider, especially for the big game. He takes Hawaiian rolls, tops them with mozzarella cheese, and regular roast beef, then finishes them off with provolone, and a side of au jus. Never shy away from the good stuff.

While these were meant for football season, they are not exclusive to it, and he has already begun preparing for baseball season.  

To work with Darryl please contact evan@celebexperts.com

Social Media star Trazia Rae (2.4 Million total followers) has had her own garden for many years, both indoors and outdoors. After thousands of her community members asked her about her in-home garden, an idea was born. Trazia, who loves sharing her inspiring tips and tricks on so many different areas of living in a house, apartment, or even an RV, is launching her first ever, indoor herb garden kit, under her brand: Raes the Roots. 

Trazia is thrilled to finally be launching her line in partnership with her managers Evan Morganstein and Christina Brennan, and Global Merchandise Company Zagwear (hyperlink) who custom manufactures products for target markets.

Trazia has always been a leader in the DIY space, and now she is taking it to a whole new level. “Gardening has always held a special place in my heart. There’s no comparison to growing & enjoying your homegrown produce; from seed to plate in every bite” Says Trazia. This limited edition kit features a variety of herbs from Cilantro Seeds, to Lavender Seeds, and Rosemary Seeds, which are all ingredients she features in many of her food, drink, and haircare recipes. Previously, she has done national brand campaigns with companies such as ALDI, Pique, and Folgers, and has seen incredible success and engagement, contributing to her exponential follower growth over the past few years. 

Zagwear CEO Toby Zacks adds, “We are excited to partner with Trazia Rae on this project.  She is an incredible person and social media star. We enjoy bringing products to market that represent her authenticity.”

This limited edition while supplies last line is sure to be a hit because it is sustainable, aesthetic, as well as designed to be easy and reusable, but also giving access to certain herbs even when they are not in season. People are always looking for products that make their lives easier, and save them money, and those are the exact benefits Trazia is providing. The product launches (insert date) and each jar is sold at $29.95, or you can bundle all 3 for $79.99 (not including shipping, handling, or taxes). This equates to being much less than you would spend constantly buying these herbs from your local grocery store, and much more freshness and flavor! 

The kit allows you to keep planting your favorite herbs, with no knowledge of gardening or even leaving your house. The best part is, that whether you forget to water, or over water, you’re covered. This self-watering herb kit features a vintage-inspired mason jar outfitted with a passive hydroponic system known as “wicking,” which brings water and nutrients up to the plant’s roots. All you need to do is add water and set it by a sunny window!

In Trazia’s collection each seed is also paired with a different colored jar to ensure there is also no confusion when it comes time to use your herbs. The Cilantro Seeds are in an Emerald jar, whereas the jar for Lavender Seeds is Purple, and the Ice Green jar is Rosemary Seeds. It doesn’t get better or easier than this. 

After years of running out of herbs just before cooking a meal, excess dollars spent at the grocery store, and trying to garden in the cold winter, Trazia knew she needed a solution, and one that would actually work long term. These Indoor Herb Garden Kits that solution, however, they are limited. At checkout customers will also receive a surprise, making their purchase even more special and meaningful. Be sure to run to https://raestheroots.com and get yours while supplies last!