Category Archives: Blog

The Seismic Shift: How GLP-1 Drugs Are Transforming the Food & Beverage Industry

The rise of GLP-1 medications (Ozempic, Wegovy, Zepbound, Mounjaro) is no longer just a healthcare milestone — it is fundamentally reshaping how Americans eat, shop, and choose nutrition. Originally developed for type 2 diabetes, these drugs are now widely used for weight management, creating dramatic changes in appetite, portion sizes, grocery spending, and food preferences.

This GLP-1 business analysis for food and beverage manufacturers outlines the consumer shifts, product opportunities, and the powerful influencer voices driving this evolving market.

GLP-1 Market Growth: A $190 Billion Food Opportunity

As GLP-1 adoption accelerates, analysts expect a “capital C change” in the consumer packaged goods (CPG) and grocery industries. While the pharma market may grow beyond $100B by 2030, the ripple effect on food and beverage spending will be even larger.

Key GLP-1 Food Consumption Shifts

  • Households with GLP-1 users could soon represent up to 35% of total food and beverage sales.
  • GLP-1 users are spending 5–9% less on groceries overall due to reduced appetite and portion size changes.
  • Purchases of desserts, sugary beverages, snacks, and alcohol are declining quickly among this demographic.
  • Demand is growing for high-protein foods, fiber-rich products, low-sugar beverages, satiety snacks, and hydration supplements.
  • Consumers are spending more on nutrient-dense products that provide satiety with smaller portions.

What This Means for Food Manufacturers

Brands that innovate now can tap into a projected $190B in new market potential by prioritizing:

  • Protein-forward SKUs that support muscle preservation during rapid weight loss.
  • Smaller, high-satiety portions that fit reduced appetite needs.
  • Fiber-focused offerings to address GLP-1-related digestive slowdowns.
  • Hydration and electrolyte products supporting nausea, fullness, and reduced alcohol interest.
  • Ingredient-forward packaging, promoting benefits like “high-protein,” “low-sugar,” “rich in natural fiber,” or “helps support fullness.”

The GLP-1 Influencer Effect: Trusted Educators Driving Demand

Unlike general diet trends, the GLP-1 consumer relies heavily on credible educators and lived-experience voices. These creators blend science with practicality, influencing real food choices at the grocery aisle.

Top GLP-1 Influencers & Why Brands Want Them

Ilana Muhlstein, MS, RDN

GLP-1 Dietitian + Long-Term Weight-Loss Expert

A bestselling author and registered dietitian who personally lost and kept off 100+ lbs, Ilana promotes abundance-based nutrition, satiety habits, hydration, and realistic grocery strategies.

Why Brands Partner:
 She marries clinical credibility with relatable lifestyle content, making her ideal for:

  • protein snacks
  • meal delivery
  • hydration brands
  • fiber-support products

Dr. Terry Simpson, MD

Medical GLP-1 Educator + Evidence-Based Health Expert

A surgeon and nutrition educator known for simplifying complex science around GLP-1 and long-term metabolic health. He frequently supports Mediterranean diet principles, fiber intake, hydration, and avoiding high-fat “grease traps.”

Why Brands Partner:
 His voice is authoritative, straight-shooting, and evidence-driven, perfect for:

  • electrolyte beverages
  • healthy fats
  • high-fiber products
  • medical-adjacent food categories

Downsized (YouTube)

Real-Life GLP-1 Journey + Authentic Community Leader

This creator documents personal GLP-1 use in real time, covering portion changes, cooking adjustments, product trials, side effects, and everyday grocery decisions.

Why Brands Partner:
 They offer unfiltered peer-to-peer trust, powerful for:

  • freezer meals
  • portion-controlled foods
  • digestive support products
  • subscription grocery programs

Renegade Talent MGMT: The Agency Powering the GLP-1 Consumer Movement

For brands looking to reach this emerging demographic, credibility and authenticity are non-negotiable. Renegade Talent MGMT is the leading talent agency specializing in GLP-1 experts, educators, influencers, celebrities, and athlete voices.

How Renegade Helps Food & Beverage Brands Win

  • Strategic Talent Matching
     Pairing product benefits (protein, fiber, hydration, digestion) with the right authority.
  • Authenticity Verification
     Vetting for real GLP-1 lived experience — not trend-chasing.
  • Educational Content Strategy
     Campaigns that teach consumers how to eat on GLP-1s — not just promote products.
  • Real-Time Consumer Insight
     Tracking how portion sizes, grocery habits, dining choices, digestive needs, and beverage preferences evolve monthly.

Ideal Brand Categories for GLP-1 Partnerships

  • high-protein foods and snacks
  • fiber supplements and digestive health
  • hydration & electrolyte beverages
  • meal delivery & freezer meals
  • low-sugar beverage alternatives

The Bottom Line: The Future of Food Is Smaller, Smarter, and Nutrient-Dense

GLP-1 medications are reshaping the modern diet, opening the door for food brands to lead with nutrition, science, and lifestyle education. The companies that win will prioritize satiety, simplicity, and honest ingredient communication — and partner with the educators who are rewriting how America eats.

Bergen Reilly: NIL Volleyball Star and Digital Trailblazer Joins RENEGADE TALENT MGMT

RENEGADE TALENT MGMT, a premier influencer and athlete talent representation firm, proudly welcomes University of Nebraska volleyball setter Bergen Reilly to its roster of elite creators and athletes. A force on the court and a rising digital star, Reilly is leveraging her platform to redefine what it means to be a modern NIL athlete. By joining RENEGADE TALENT MGMT, she takes the next step in building her brand, expanding her influence beyond volleyball, and unlocking opportunities that will set the foundation for a long-term career in sports, business, and media.

At just 19, Reilly has solidified herself as a standout athlete and leader. Originally from Sioux Falls, South Dakota, she is a junior at the University of Nebraska, studying Business Law while playing a crucial role as a setter for one of the most dominant teams in NCAA volleyball.

Reilly’s journey to stardom began early, earning accolades such as Gatorade Player of the Year and multiple All-American honors. She also secured a spot on the USA Volleyball National Team, gaining invaluable international experience. However, her impact extends far beyond the court.

Reilly’s decision to sign with RENEGADE TALENT MGMT reflects her vision as an athlete, creator, entrepreneur, and influencer. Unlike traditional endorsements, RENEGADE TALENT MGMT specializes in turning athletes into full-scale media brands. Through digital storytelling, strategic partnerships, and audience engagement, Reilly is setting a new standard for modern NIL athletes.

“Joining RENEGADE TALENT MGMT is an incredible opportunity for me to grow beyond volleyball,” said Reilly. “I want to connect with my audience in a meaningful way, build my brand, and explore opportunities that will support my career in sports, business, and beyond.”

Reilly aims to connect with her audience on a deeper level, share her personal and athletic journey, and collaborate with brands aligning with her values. RENEGADE TALENT MGMT, a division of CelebExperts, has extensive experience in athlete representation, branding, and marketing. CelebExperts has worked with over hundreds of Olympic athletes, providing Reilly with an unparalleled support system.

“Bergen’s strong work ethic, authenticity, and passion for inspiring others make her a natural fit for RENEGADE TALENT MGMT,” said Christina Brennan, Athlete Manager and President of CelebExperts. “We are excited to help her grow her brand, navigate the NIL space, and create lasting opportunities that extend beyond her volleyball career.”

Reilly’s journey as an NIL athlete is just beginning. By embracing content creation, brand storytelling, and community engagement, she is expanding what it means to be a college athlete in today’s digital landscape. Whether sharing behind-the-scenes game day moments, collaborating with brands, or inspiring the next generation of athletes, her influence continues to grow.

To work with Bergen Reilly, contact christina@celebexperts.com.

Why Would a Social Media Influencer Sign with RENEGADE TALENT MGMT and What Would the Company Do to Help the Content Creator Monetize Their Content and Secure Brand Partnerships?

A social media influencer would sign with RENEGADE TALENT MGMT for several compelling reasons, as the company offers comprehensive services that can help influencers grow their personal brand, maximize their earnings, and secure meaningful brand partnerships.

1. Expertise in Brand Partnerships and Monetization

  • Why Sign with RENEGADE TALENT MGMT? RENEGADE TALENT MGMT specialize in securing lucrative brand partnerships for influencers. Influencers often struggle with negotiating deals and aligning with brands that are a perfect fit for their content and audience. By partnering with RENEGADE TALENT MGMT, influencers gain access to the agency’s expertise in strategic partnerships and brand alignment.
    • Monetizing Content: The agency has established relationships with major brands and can help content creators find the best monetization opportunities. This includes sponsored posts, affiliate marketing, product collaborations, and influencer marketing campaigns, ensuring that influencers can create revenue from their content.
    • Content Strategy and Optimization: RENEGADE TALENT MGMT assist influencers with refining their content strategy. By tailoring content to attract brand collaborations and grow their audience, influencers can increase their marketability and better monetize their platforms.

2. Streamlining Deal Negotiations

  • Negotiation Power and Expertise: Influencers may not have the experience or time to negotiate the best possible terms for brand partnerships. RENEGADE TALENT MGMT, however, have expert negotiators who are well-versed in working with brands. This ensures that influencers can secure fair contracts with favorable terms, including higher compensation, exclusive opportunities, and additional benefits.
  • Brand Contract Guidance: The agency ensures that all brand contracts are clear and protect the influencer’s interests. They’ll help influencers understand the terms and conditions of their partnerships, including usage rights, exclusivity clauses, and compensation structures.

3. Maximizing Earnings from Multiple Revenue Streams

  • Diverse Revenue Opportunities: Beyond brand partnerships, RENEGADE TALENT MGMT help influencers explore multiple monetization streams, such as:
    • Affiliate Marketing: Helping influencers monetize their social media following by promoting products or services that align with their brand, earning commissions on sales.
    • Merchandise Sales: For influencers with a strong personal brand, the agency can assist in creating and promoting branded merchandise, allowing them to capitalize on their fanbase.
    • Exclusive Content: Influencers can monetize exclusive content on platforms like Patreon or YouTube memberships, where followers pay for additional behind-the-scenes content, tutorials, or one-on-one interactions.

4. Content Optimization and Growth

  • Tailored Content Strategies: RENEGADE TALENT MGMT will assess an influencer’s existing content and identify areas for growth. They may recommend adjustments to the influencer’s content strategy to increase engagement, improve audience targeting, and boost overall visibility. This includes helping influencers with:
    • SEO Optimization: Ensuring that content is optimized for search engines, making it easier for new audiences to discover their work.
    • Cross-Promotion: Leveraging the influencer’s presence on multiple platforms (Instagram, TikTok, YouTube, etc.) to create a more cohesive and expansive reach.
    • Content Calendar: Helping influencers plan their content schedule for consistency and relevancy, ensuring they stay on top of trends and timely brand campaigns.

5. Access to a Network of Influencers and Collaborations

  • Collaborative Opportunities: RENEGADE TALENT MGMT can connect influencers with other creators for collaborations, helping influencers expand their network, reach new audiences, and create engaging content together. Collaboration with fellow influencers can be an effective way to tap into fresh audiences and boost follower count.
  • Industry Events and Networking: The agency helps influencers gain access to industry events, conferences, and exclusive networking opportunities. These events often open the door to new partnerships and collaborations with top brands and other influencers in the space.

6. Data-Driven Insights and Growth

  • Analytics and Reporting: RENEGADE TALENT MGMT provide influencers with in-depth data analysis on their content’s performance. By understanding which types of posts generate the most engagement, influencers can fine-tune their strategy to produce content that resonates more effectively with their audience, leading to higher engagement and more brand partnership opportunities.
  • Audience Insights: The agency can help influencers understand their audience demographics and tailor content that appeals to specific segments, improving the chances of attracting the right type of brand deals.

7. Personal Brand Development

  • Building a Stronger Personal Brand: RENEGADE TALENT MGMT help influencers develop and enhance their personal brand, ensuring they maintain authenticity while working with brands. They help shape the influencer’s public persona, positioning them as experts, thought leaders, or industry figures in their niche, which can attract more high-paying, long-term partnerships.
  • Reputation Management: The agency assists with managing an influencer’s online reputation, making sure they present a polished and professional image to potential brand partners.

8. Support

  • Guidance: Influencers often need help navigating various situations involving sponsorships, contracts, and intellectual property. RENEGADE TALENT MGMT offers support to ensure that influencers are protected from potential pitfalls.  We read contracts before you sign them.
  • Management: For influencers experiencing rapid growth, RENEGADE TALENT MGMT can also help with planning and management, ensuring that income is handled properly and sent to you immediately upon receipt, especially when balancing multiple revenue streams.

9.  Non Tradition Revenue Opportunities

*             Outbound sales:  RENEGADE TALENT MGMT are unique in that the company was built on finding deals not just waiting for the client’s inbound opportunities to show up.  Our team of aggressive, well coached outbound sales members are highly motivated to create non-traditional revenue opportunities from streaming shows, books, appearance fees, etc. that take the client out of their comfort zone but assist in growing their brand visibility and revenue production.

Conclusion:

By signing with RENEGADE TALENT MGMT, a social media influencer can benefit from a full suite of services designed to help them grow their personal brand, optimize their content, and secure lucrative brand partnerships. The company brings expert negotiation skills, data-driven strategies, and a network of industry connections, allowing influencers to effectively monetize their content and achieve long-term financial success. Whether it’s through brand partnerships, merchandise sales, or other revenue streams, RENEGADE TALENT MGMT provide the support and resources needed to maximize an influencer’s earning potential and elevate their career.

If you are a content creator with at least 125,000-10mil followers, RENEGADE TALENT MGMT is the home for you.  Our unique line up of best in-class creators are like teammates on the best team in the world.  Reach out to evan@celebexperts.com to discuss opportunities to join one of the fastest growing agencies in social media marketing.

Cafe Casino Bets On The Food Renegades

In the ever-evolving landscape of digital branding, creativity stands as the ultimate game-changer. This holiday season, Cafe Casino, a premier online casino game platform, teamed up with Food Renegades to deliver a unique campaign that married the excitement of online gaming with the artistry of culinary innovation. Four top social media chefs, each a Food Renegade, crafted exquisite dishes inspired by Cafe Casino’s holiday-themed games, setting a new standard for creative brand partnerships. 

At the heart of this collaboration was a simple yet powerful idea: bring holiday cheer to life through dishes that reflect the themes of Cafe Casino’s most popular holiday games. This innovative approach not only highlighted the casino’s festive offerings but also showcased the unparalleled talent of Food Renegades, a collective representing the most creative chefs across social media. 

Meet the Chefs and Their Holiday Creations 

Each chef brought their unique flair to the campaign, creating dishes that were as visually stunning as they were tantalizingly delicious. Here’s a closer look at their contributions: 

Brad Prose 

  • Thanksgiving Inspiration: Brad’s dish celebrated the warmth and richness of Thanksgiving, blending traditional flavors with a modern, smoky twist that evoked the spirit of communal feasting. View the dish here. 
  • Christmas Inspiration: For Christmas, Brad channeled indulgence and nostalgia into a festive creation bursting with bold flavors and holiday charm. Check it out here. 

Darian Bryan 

  • Thanksgiving Inspiration: Known for his refined yet approachable style, Darian’s Thanksgiving dish elevated classic ingredients into a masterpiece fit for the season. See it here. 
  • Christmas Inspiration: Darian’s Christmas dish reflected the joy of family traditions with a contemporary twist that delighted his audience. Take a look here. 

Jorts Kitchen 

  • Thanksgiving Inspiration: Jorts Kitchen brought playful nostalgia to the table with a vibrant dish inspired by the festive spirit of Cafe Casino’s games. View it here. 
  • Christmas Inspiration: Whimsical and imaginative, Jorts’ Christmas dish captured the essence of unwrapping presents and holiday cheer. See the creation here. 

Genevieve LaMonaca 

  • Thanksgiving Inspiration: Genevieve’s Thanksgiving dish was a show-stopping blend of flavors and storytelling, reflecting the heartwarming themes of the holiday. Check it out here. 
  • Christmas Inspiration: For Christmas, Genevieve’s culinary creation sparkled with magic and wonder, embodying the spirit of the season. See it here. 

A Feast for the Senses and the Audience 

The campaign wasn’t just about creating dishes; it was about telling stories that resonated with audiences. From the vibrant visuals to the thoughtful integration of Cafe Casino’s game themes, the quality of the content was exceptional. Each dish was a testament to the chefs’ ability to merge their culinary expertise with brand storytelling in innovative ways. 

Engagement on social media was equally impressive, with followers flooding the posts with comments praising the creativity, flavor combinations, and aesthetic appeal of the dishes. The campaign proved that when food and gaming collide, the result can be nothing short of extraordinary. 

Why Food Renegades? 

Food Renegades isn’t just a group of talented chefs; they’re visionaries who push the boundaries of culinary content. This partnership with Cafe Casino exemplifies their ability to craft unique, high-quality brand integrations that leave lasting impressions. From concept to execution, the chefs’ work was a masterclass in creative storytelling. 

Looking for Creative Integrations? 

If you’re searching for a team that can take your brand to the next level through inventive, results-driven collaborations, look no further than Food Renegades. If you’d love me to speak with a booking agent, corporate consultant or creative director contact evan@celebexperts.com for an immediate call or zoom to discuss your needs  

Tags ask team usa, core memories, discover page, for you page, fyp, news, olympics, social media, social news, tiktok, trending, winter olympics

What’s Trending This Week (February 1st -8th, 2022)?

There were a range of different popular TikTok videos, trends, and social media influencers on the discover page this week. Trends and influencer marketing is always subject to change without notice and never written out for the user. This industry is always offering different opportunities for businesses, influencers, and users all in one place!

One major thing that happened was the opening of the winter Olympics, which caused a handful of trending hashtags on TikTok. These hashtags were: #winterolympics (523.3M View), #olympics (10.5B Views), and #askteamusa (19.9M Views). 

Due to this event, it created a bigger outlook for the women in sports trend. Women empowerment is at an all-time high this year and ranges from women in sports (#womeninsports (722.8M Views) ) to boss women (#GRWM (17.7B Views) ). This is causing a huge rise in the way influencer marketing is creating a difference.

There were also trending hashtags that have been around for a couple of weeks now, such as #beforeandafter (12.4B Views), #dogsoftiktok (89.2B Views), and #corememories (513M Views). These have been shown for a while and will most likely begin their decline slope in the discover page fairly soon. 

Over the course of this week, there have been a ton of advertisements on social media (mostly Instagram and TikTok). The main companies that were shown were Amazon, Hello Fresh, Marshalls, Home Chef and Target. These companies have been showing advertisements since last month and haven’t shown any rate of decline for many users For You Page’s. 

Aside from those major hashtags, there were original sounds that stood out as well. These songs were “Ginseng Strip 2002” (9.8M videos), “Howl’s Moving Castle” (1.6M videos), and “Captain” (254.1K videos). 

Going viral is always a hit-or-miss aspect. There is not a guideline to follow, although we all wish there was. Based on The Food Renegades TikTok, the highest viewed video was from @groarkboysbbq. This video was a simple binder video, where it showed helpful tips to use when binding meat.

Based on the content creators we represent, Trazia Rae (@traziarae) got 4.2 MILLION VIEWS in one post. The video explains how she makes her “cowboy candy”, which is also known as candied jalapeños by canning a jar of cooked and simmered jalapeños (the more you know right?)

Another major milestone for another content creator is for Darryl Postelnick (@cookingwithdarryl). He recently collaborated with Saugatuck Brewing Co. on a new IPA. It is named“R U Kidding Me?”, and is brewed with hops from Great Lakes Hops in Zeeland. Keep a lookout for it, because It will be in the Chicago area and then move to Michigan in early spring! 

Learn More about booking the hottest influencers for your next campaign by clicking here or emailing christina@celebexperts.com!

By Alyssa Arena